Additional Information Le Meridien Dubai Hotel & Conference Centre, Le Meridien Fairway, Aloft & Element Al Mina, Aloft & Element Dubai Airport
Job Number 23107123
Job Category Sales & Marketing
Location Le M\xc3\xa9ridien Dubai Hotel & Conference Centre, Airport Road, Dubai, United Arab Emirates, United Arab Emirates
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

We are looking for an experienced, passionate and creative Complex Social Media Manager to join our team. As a Complex Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. Under the leadership of the Complex Director of Marketing and this role promotes on-brand messaging trough social media channels all with the goal of enhancing the image of the hotel.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor\'s degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

• Develop and execute social media plans and campaigns to drive brand awareness, engagement, leads, and sales
• Monitor, listen, and respond to users in a \xe2\x80\x9cSocial\xe2\x80\x9d way while cultivating leads and sales
• Keep track of the latest trends in social media and incorporate them into campaigns
• Develop and curate engaging content for social media platforms
• Analyze the effectiveness of campaigns and provide actionable insights
• Monitor and analyze the success of campaigns
• Identify and engage with influencers
• Manage media relations

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly basis.

• Manages the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

• Helps with the publication of hotel\xe2\x80\x99s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with eCommerce to verify the Hotel\xe2\x80\x99s website and related websites are updated on a regular basis.

• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Le M\xc3\xa9ridien, we believe in helping guests unlock the unexpected and engaging experiences each destination has to offer. Our guests are curious and creative, cosmopolitan, culture seekers that appreciate sophisticated, timeless service. We provide original, chic and memorable service and experiences that inspire guests to unlock the destination. We\xe2\x80\x99re looking for curious, creative and well-informed people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create unexpected experiences, we invite you to explore career opportunities with Le M\xc3\xa9ridien.

Marriott