Job Description

Communication & Branding Executive
? Sector: Real Estate / Property Investment
? Location: Dubai
? Department: Marketing
? Reports to: Senior Marketing Manager
? Salary: 15K AED per month
Role Summary
Our Dubai-based client are looking for a Communication & Branding Executive to play a pivotal role in shaping their external voice and strengthening brand visibility across all channels. You will be responsible for delivering high-quality content and communication that engages prospects, supports lead generation, and positions our client as a trusted authority within the market.
Working closely with the Senior Marketing Manager and CRM Executive, you will manage email and SMS campaigns, create compelling long-form content, and ensure brand consistency across all external messaging.
Key Performance Indicators
? Deliver high-performing communication campaigns that generate a strong pipeline of quality leads.
? Support the planning, execution, and monitoring of multi-channel communication and marketing activity.
? Fully leverage the CRM system to build strong, automated, and efficient communication workflows.
? Ensure consistent, accurate, and high-quality brand messaging across all communication channels.
Responsibilities
Deliver Impactful External Communication (Email & SMS Campaigns)
? Create and deliver targeted email and SMS campaigns that drive engagement and sales-qualified leads.
? Understand segmented audiences to ensure messaging is relevant, valuable, and aligned to customer needs.
? Manage communication delivery through HubSpot, improving email performance and health scores.
? Refine and enhance automated workflows to support personalised communication journeys.
? Track, analyse, and report on campaign outcomes, providing data-led recommendations for optimisation.
? Develop and implement A/B testing plans to continually improve content performance.
? Explore additional communication channels to expand reach and support the full sales journey.
Create Compelling Downloadable & Long-Form Content
? Conduct in-depth market research to support content planning and a structured communication calendar.
? Develop high-value lead magnets, guides, articles, blogs, and long-form content to drive engagement and leads.
? Build and manage a pipeline of prospects interacting with content, supported by effective nurture journeys.
? Collaborate closely with Sales to ensure content aligns with client needs and market insights.
? Work with internal teams and external partners to deliver consistent, accurate, and brand-aligned materials.
Support Broader Marketing & Brand Visibility
? Contribute to social media content creation with a strong emphasis on external communication.
? Assist in developing content for weekly investment webinars and other client-facing initiatives.
? Create content that strengthens SEO performance and enhances organic visibility.
? Maintain and update website content, ensuring accuracy, relevancy, and brand consistency.
? Uphold brand voice and identity across every communication touchpoint.
Skills / Qualifications
? Strong analytical and logical mindset with the ability to interpret key performance data.
? Creative thinker with a passion for producing high-quality communication.
? Experience delivering email and/or SMS marketing campaigns.
? HubSpot experience (desirable).
? Understanding of SEO principles and content fundamentals.
? Passionate about communication that drives measurable lead generation.
? Excellent written communication skills with strong attention to detail and brand alignment.
? Confident communicator with the ability to collaborate effectively across teams.
Ready to make an Impact?
If you're a Communication & Branding Executive looking to take ownership of brand communications and create engaging content that resonates -- we'd love to hear from you.

Skills Required