Job Description

Industry: Fresh & Frozen Produce / Food Distribution / Agribusiness

Role Type: Full-time | Senior Leadership

We are seeking a dynamic and commercially driven General Manager to lead and grow our Fresh & Frozen Produce business in the UAE, with a strategic focus on expanding into key Middle Eastern markets. The role will involve full P&L responsibility, oversee commercial strategy, supply chain coordination, and operational leadership. Client relationship management and growth of new sales channels--particularly within the Retail,

Food Service and HORECA sectors

is key.

The ideal candidate will have prior experience working with

Fresh & Frozen Produce and Avocados

, along with a proven ability to build distribution networks, manage international sourcing, and drive sales across regional markets.

Key Responsibilities

Lead and manage the overall operations of the Fresh & Frozen Produce business in the UAE.

Develop and execute strategic plans to grow sales in both

retail and food service/HORECA channels

across the Middle East.

Establish and maintain strong relationships with key clients, distributors, and institutional buyers.

Oversee the full supply chain function from source to shelf, ensuring timely delivery and product integrity

Drive pricing, margin control, and volume growth across regional and international markets to ensure profitability

Provide leadership across finance, HR, and compliance to maintain operational excellence

Manage key client accounts and represent the business at industry events. Monitor market trends, competitor activity, and customer feedback to identify growth opportunities.

Ensure compliance with food safety standards, certifications, and UAE/Middle East import regulations.

Report regularly to the Board with updates on performance, challenges, and strategic initiatives.

What We're Looking For

8-12 years of experience in commercial or general management roles ideally in fresh/frozen food distribution, with at least 3-5 years in a senior management or GM role.

Proven experience selling into the

Food Service and HORECA sectors

in the GCC region.

Strong knowledge and sourcing experience in

Frozen Produce

and

Avocados

would be a benefit.

Strong understanding of supply chain logistics, international trade, and market dynamics

Exceptional leadership, negotiation, and communication skills

Ability to thrive in a fast-paced, multicultural environment

Strong communication skills in English; Arabic & Hindi are added advantages.

We're a purpose-driven business with a strong reputation for innovation and integrity in the fresh produce industry. You'll join a close-knit team with global reach and play a critical role in shaping our next phase of growth in the UAE and beyond.

Job Type: Full-time