Job Description

The Candidate would be Canon's representative at the Tier-2 level, responsible for all channels in the assigned territory. Tier-2 is defined as the reseller of Canon Products who purchases Canon products from Canon's designated distributors (business partners) and will be responsible for: Channel Penetration, Demand Generation, Brand Visibility and Enhance Canon MASH in the assigned territories.


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What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.



At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.



Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.


Channel, Account and Competition Mapping. Develop Canon's "Reach" within Tier 2s Channel Day to Day of Tier 1 partner inventory analysis and implement necessary actions to enhance its healthy sell out Establish Tier 2 contacts and business relationships with the right representatives of the Tier 2 partner (Account Decision Makers). Introduce Canon Products at the account utilizing the relationship established with T2 dealer. Product training to Tier 2 Salesmen and Merchandisers. Carry out demand generation activities like Events & Seminars. Prepare the Marketing Activity Calendar in coordination with the Country Manager and the Tier 1 partner. Appoint/Work with local marketing agency to carry out planned activities in the local market in coordination with Marcom team adhering to Canon brand and corporate guidelines. Monitor the Channel Partner program in the country with regular mechanism of Sell out reporting. Enhance Canon's brand awareness in the market by improving in store visibility, development of localized POS materials and display stands. Collaborate with our after sales Services department to ensure optimal QOS within End Users

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What we ask

Interpersonal Skills

Excellent communication skills and requisite diplomatic/negotiation skills. Ability to build strong relationships with support functions. Excellent capacity to develop trust-based relationship with Canon partners. Ability to communicate and relate to subjects, issues and clients at many levels. Excellent Market knowledge and willingness to be "Closer to Market".

Previous Experience, Education and Job Learning

Relevant recognized formal qualifications (university level) - desirable. Minimum of 3 years' experience in a similar international or regional sales role (with a similar company, national distributor or trading company) - very desirable Background and knowledge of market environments - desirable. Fluency in written and spoken English and Arabic is a plus. Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint - essential.

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You will need

Drive for results Customer focus Team player Business Acumen Effectively Communication Negotiate & Influence Ownership

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.