Cluster Digital Marketing & Ecommerce Manager

Dubai, United Arab Emirates

Job Description

What is in it for you:
  • An opportunity to be with world\xe2\x80\x99s preferred Hospitality Company.
  • Employee benefit card offering discounted rates in Accor worldwide.
  • Learning programs through our Academies and the opportunity to earn qualifications while you work.
  • Opportunity to develop your talent and grow within your property and across the world.
  • Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21.
What you will be doing:
  • To provide a courteous, professional, efficient and flexible service at all times, following Novotel & Ibis Gate and Pullman JLT standards of performance, by e-mail, phone or in person.
  • Plans, directs, controls, coordinates and participates in all Marketing, Ecommerce and Public Relations activities
  • Identifying and developing product line/revenue stream features, creating content and following up its usage, through customer database collection across multiple platforms.
  • Coordinating the onsite animation and digital marketing across a selection of advertising mediums (Internet, social media, mobile phones and electronic billboards) with the objective to boost customers\xe2\x80\x99 awareness, value, loyalty and global experience.
  • Developing and optimizing online sales, by using traffic acquisition levers or by developing new partnerships.
  • Develops an annual Marketing Communication Plan.
  • Involved in developing marketing campaigns and content calendar to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship, research and oversee website uploads and landing pages development.
  • Research market in order to discover new trends and technologies.
  • Conducts timely competition check to inspect offers, strategies, and current promotions of other hotels.
  • Plans and implements ecommerce strategy in order to improve website performance, including working with developers to improve website speed.
  • Liaising and networking with a range customers, colleagues, suppliers and partner organizations communicating with target audiences and managing customer relationships.
  • Develops and maintains media contacts, plans press conferences and other press activities. Acts as hotel\xe2\x80\x99s liaison with media to promote good publicity and counteract bad publicity.
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, rack brochures, HTMLS.
  • Distributes press releases to appropriate targeted media, locally, regionally and internationally.
  • Coordinating with designers (if needed) and printing agencies.
  • Organizing photo shoots if requested & be knowledgeable of Accor photo library.
  • Develop co-marketing initiatives to actively promote & position the Pullman Brand and Pullman JLT Hotel and Novotel & Ibis brands.
  • Be actively involved in marketing planning and strategies with CDOSM.
  • Compiles press clipping, and maintains files.
  • Development and execution of the online marketing activities to drive business.
  • Ensuring constant update of new technologies and strategies to ensure the brand
  • remains at the forefront of online with the design
  • Prepare a planning calendar on quarterly basis, promotions and mailer campaigns
  • Track traffic and movement on social media pages of hotels / outlets. Responsible of amending when necessary , create competitions, uploads pictures, reply back to customers
  • Responsible to submit weekly marketing report with detailed activities.
  • Main coordinator of digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
  • Actively involved in suggesting ideas to enhance traffic in F&B outlets.
  • Regularly review competitive websites in terms of product range, marketing.
Your experience and skills include:
  • At least 5 years\xe2\x80\x99 experience in a similar capacity.
  • Experience in the luxury or upscale segment is preferred.
  • Strong guest relations and problem solving abilities.
  • Ability to work well under pressure in a fast paced environment
  • Ability to work cohesively and collectively as part of a team.

Accor

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Job Detail

  • Job Id
    JD1521981
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned