Formulate and execute a comprehensive global marketing strategy aligned with the company's overarching business objectives.
Lead, mentor, and expand a high-performing marketing team, fostering a culture of innovation and continuous improvement.
Oversee all aspects of brand management, including identity, positioning, messaging, and market perception.
Drive digital transformation within the marketing function, leveraging cutting-edge technologies and data analytics.
Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
Identify emerging market trends and competitive landscapes to inform strategic planning and new product development.
Cultivate strong relationships with key stakeholders, including sales, product development, and executive leadership.
Champion customer-centricity across all marketing efforts, enhancing the customer journey and loyalty.
Measure and report on the effectiveness of all marketing campaigns, making data-driven adjustments as necessary.
Pioneer new channels and strategies for customer acquisition and retention, exploring untapped opportunities.
Job Profile
Extensive experience (12+ years) in senior marketing leadership roles, with at least 5 years as a CMO or similar executive position.
Proven track record of developing and executing successful marketing strategies that resulted in significant business growth.
Demonstrated experience building, scaling, and mentoring diverse marketing teams across various disciplines.
* Deep expertise in both B2B and B2C marketing strategies, encompassing digital, content, product, and brand marketing.
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