Category Marketing Manager
Dubai, United Arab Emirates
Job Description
Job Title: Category Marketing Manager – Personal Care Products Reporting To: HOD Department: Marketing Job Purpose: Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability. Job Relations Internal: All departments External:
- Research Agencies
- Creative/Design
- Suppliers
- Develop the yearly marketing activity plans for the categories
- Manage the P&L of the categories
- Be the right brand ambassador who drives equity, awareness, and off-take
- Bachelor’s Degree in Marketing
- Min 5 years of experience in brand management, marketing, preferably with experience in FMCG and confectionary in specific (Ice Cream, Frozen, Chilled & Beverages).
- Fluent in English language, Arabic language is an added advantage.
- Analytical skills and attention to detail
- An understanding of trends and an ability to respond to customers’ wishes
- Creativity and an ability to produce innovative and original ideas
- Team working skills
- The ability to manage and allocate budgets
- Written and verbal communication skills
- Experience with and an understanding of market research
- Time and project management skills, including the ability to work on multiple projects at the same time
- An ability to think strategically and come up with campaigns
- Responsible for the overall performance of categories, equity, distribution & sales
- Responsibility for the P&L of the categories
- Market analysis and product launches
- Monitoring the marketing activity’s performance and measuring the success of campaigns.
- Developing reports
- Developing consumer packaging and promotional packaging
- Managing category budgets
- Organizing events such as product launches, exhibitions, and product shoot
#
Individual Performance Measures
Weightage
1
Category Sales growth against Budget
30%
2
Equity and Brand Awareness
25%
3
Category Management, marketing activities, market research
20%
4
Effective and efficient trade promotions/ consumer promotions
15%
5
Managing P&L
10%
To apply for this job email your details to unitedfoodscomp@gmail.com
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Job Detail
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Job IdJD1450896
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned