Job Description

ROLE DESCRIPTION

Disclaimer: This role description reflects the general details considered necessary to describe the principal functions of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent in the job.

Title:

Job Category:

Marketing Manager

Marketing

Seniority Level:

Role Archetype:

Mid Level

Type here

Division/Department:

Reporting to:

SMBU Malls - MOE

Sarah Wehbi

Job Requirement

• Bachelor's degree in marketing, business administration, or similar.
• Has at least 10 years of experience in Marketing in UAE/ or at least 2 years' experience as a marketing manager
• Can Manage a small team
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Have worked with creative, media buying and PR agencies
• Strong time management and organizational abilities.

• Campaign Strategy and Execution

• Develop Q4 campaign strategies and execution plans inline with the approved MOE marketing strategy
• Lead on briefing Q4 campaigns to creative, social, media and PR agencies
• Work with media agency to create robust media planning with a focus on digital and select mainstream channels
• Identify new and innovative channels that work well for each campaigns and its new target audience
• Manage stakeholder approval for all creative, social content, media plan and PR
• Monitor and ensure excellence in communication and creativity, with strong social content and a 360 approach to all Q4 campaigns
• Monitor in-mall activations to ensure they add value to 360 campaign and are communicated in a seamless way with the rest of the campaign
• Manage campaign roll-out including all touchpoints of in-mall branding, mainsteam media including radio and OOH, social content on MOE social platforms, website page, direct marketing channels (emailers, sms)
• Monitor paid digital ensuring correct content is being used, promoted and optomized
• Ensure team works on pre-event and is approved by stakeholders
• Track campaign budgets throughout campaign duration
• Track results of campaigns and support the team in creating reports to ensure campaign is performing as per KPIs set

• Omni

• Support in creating 360 campaigns that include creative content and messaging, a robust media plan and PR where required
• Brief in creative agency, media agency and PR for Omni campaign where required
• Liaise with and manage stakeholders of the Omni project for campaigns and content where required
• Ensure Omni is integrated as an ongoing layer on FBB campaigns
• Support the team in executing campaigns for Omni, including shoots, in mall branding, content creation and others

• MOE Hoardings

• Lead on creating stand-out hoardings for Mall of the Emirates that are aligned to the brand and add value to the shoppers and beauty to the mall
• Brief in new hoarding requirement, aligning the brief with RDD, mall management and other stakeholders
• Liaise with agency on timelines of creative direction
• Aligned approved direction with RDD and mall management
• Work with agency on creating sample hoardings prior to full execution
• Create an execution plan for hoardings, which will include guidelines and workshops educating operations on proper usage of each hoarding pillar
• Monitor usage of new hoardings within the mall to ensure they are as per guidelines
• Work with other 'Mall of' brands to understand new hoardings and support them in launching them within heir malls

• TOR

• Highlight TOR opportunities for the year and align with stakeholders
• Create targeted campaigns for specific TOR opportunities throughout the year
• Work closely with the SHARE team to align on the mechanics of the campaigns
• Work with analytics team to create targeted lists based on campaigns/categories
• Identify opportunities within existing campaigns to promote TOR tenants, and opportunities with the SHARE team on clubbing the campaigns into categories
• Track results of TOR campaigns and optimize with new or upgraded campaigns based on learnings