Category Manager (Fresh Food)

Abu Dhabi, UAE

Nationality : Any Nationality

Experience : null

Industry Type : OIL & GAS

Functional Area : Management

Date Posted : 02 - Feb - 2023

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JOB PURPOSE:
Own and deliver the P&L for assigned categories in the C-Store and grow the category revenue and sales
through various means and new initiatives including promotion, introduction of new products etc. Also
responsible for identification, negotiation and closure with all category partners and suppliers.

KEY ACCOUNTABILITIES:
Job Specific Accountabilities
Strategy and Planning
Lead and forecast the revenue planning with a monthly, quarterly view for the assigned categories
including finalizing and driving commercial fundamentals for your category e.g. hierarchy, range, types
of products etc.
Define clear metrics for the category/sub-category success and build sustainable programs to
structurally drive the same across the organization.
Cooperates with the department manager in development of business case for introduction of new
products and services, this includes, surveying market and customer\xe2\x80\x99s taste and requirements,
expected sales, target group, sourcing channels, GmROI, margin etc.
Category Sourcing
Analyze industry trends and evolving technology to proactively identify supply base opportunities to
reduce cost, minimize risk, protect continuity of supply, and exploit industry developments that benefit

Collects information and analyses for sourcing reliable supplier, negotiates for the lower cost for

CLIENT, collates product details from potential suppliers (e.g. Description, pack size,
barcode, cost prices, recommended retail selling prices etc.) and calculates to fix most profitable retail
selling price, whilst generating the highest gross margin from the product sale.
Evaluates capabilities and resources of new supplier, collect relevant information e.g. trade license,
agency letters etc.

Monitor supplier performance based on meeting their obligations and self-product availability discusses
to improve and maximise the service level from suppliers. Maintains relations and renegotiates,
regularly, to embitter terms and reach the lowest, possible, cost price for products.

Category Management
Understand the selection requirement, price expectation and create the relevant portfolio of products in
the category
Executing Revenue Growth Management plans and continuously monitoring promotions and pricing.
Reviews, on monthly basis the sales and profitability of each category and item, classifies as good or
poor sales and decide for the required change in category items, quality, price, source, or number of
SKUs which can be displayed within the space allocated to the category.
Works with the planogram manager in order to make sure that category products are getting displayed
at the right areas in the C-Stores.
Promotion Planning and Execution
Develop the promotion plans and campaigns for increasing the overall sales and revenue for the
assigned category including calculating the financial cost, expected increase in sales, benefits like
reduction in unsold inventory or slow moving inventory, purchasing and negotiation with supplier and
manage the roll out of the promotional campaign in coordination with other team at C-Stores.
Produces the annual calendar for promotion campaigns in line with overall direction and departmental
guidelines and shares it with higher management for approval
Stock Management
Manage inventory availability and inventory health including improved instock, inventory planning,
vendor operational improvement (efficiency, fill rates, lead time), forecasting, and shrink reduction.

Market Analysis and Customer Intelligence
Develop data backed understanding of customer buying behaviour (across channels) - adoption,
repeats, category adjacencies and other relevant buying behaviours
Managing the collection and analysis of Consumer, Market and Competitor insights for the category,
share findings, and adapt strategy as necessary.
Making recommendations to senior management on the category based on one\xe2\x80\x99s expertise of the
consumer, market and competitors
Ensuring input metrics for the category such as maintaining in stock, reducing OOS, driving higher fill
rates with the brands across all C-Stores
Cooperates and conduct market research to benchmark C-Store customer offer against other similar
retail outlets and review as necessary to improve competitiveness and attract more customers.
Collaboration
Partner with internal teams to develop tools, automation, and process improvements that affect
purchasing and vendor management workflows
Ongoing vendor management \xe2\x80\x93 ensuring retention, issue resolution, escalation where necessary

Desired Candidate Profile

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:
Minimum Qualification
Bachelor\xe2\x80\x99s Degree in marketing, sales, business administration or any other relevant discipline
Masters or post graduate degree is Sales and Marketing will be highly preferable
Minimum Experience & Knowledge & Skills
10 years of experience in category management department, including 2-4 years in position of
increasing responsibility

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