barcode, cost prices, recommended retail selling prices etc.) and calculates to fix most profitable retail
selling price, whilst generating the highest gross margin from the product sale.
Evaluates capabilities and resources of new supplier, collect relevant information e.g. trade license,
Monitor supplier performance based on meeting their obligations and self-product availability discusses
to improve and maximise the service level from suppliers. Maintains relations and renegotiates,
regularly, to embitter terms and reach the lowest, possible, cost price for products.
Category Management
Understand the selection requirement, price expectation and create the relevant portfolio of products in
the category
Executing Revenue Growth Management plans and continuously monitoring promotions and pricing.
Reviews, on monthly basis the sales and profitability of each category and item, classifies as good or
poor sales and decide for the required change in category items, quality, price, source, or number of
SKUs which can be displayed within the space allocated to the category.
Works with the planogram manager in order to make sure that category products are getting displayed
at the right areas in the C-Stores.
Promotion Planning and Execution
Develop the promotion plans and campaigns for increasing the overall sales and revenue for the
assigned category including calculating the financial cost, expected increase in sales, benefits like
reduction in unsold inventory or slow moving inventory, purchasing and negotiation with supplier and
manage the roll out of the promotional campaign in coordination with other team at C-Stores.
Produces the annual calendar for promotion campaigns in line with overall direction and departmental
guidelines and shares it with higher management for approval
Stock Management
Manage inventory availability and inventory health including improved instock, inventory planning,
vendor operational improvement (efficiency, fill rates, lead time), forecasting, and shrink reduction.
Market Analysis and Customer Intelligence
Develop data backed understanding of customer buying behaviour (across channels) - adoption,
repeats, category adjacencies and other relevant buying behaviours
Managing the collection and analysis of Consumer, Market and Competitor insights for the category,
share findings, and adapt strategy as necessary.
Making recommendations to senior management on the category based on one\'s expertise of the
consumer, market and competitors
Ensuring input metrics for the category such as maintaining in stock, reducing OOS, driving higher fill
rates with the brands across all C-Stores
Cooperates and conduct market research to benchmark C-Store customer offer against other similar
retail outlets and review as necessary to improve competitiveness and attract more customers.
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