Category Manager (fresh Food)

Abu Dhabi, United Arab Emirates

Job Description



Job Title Category Manager

Description

Company Name ADNOC Distribution Abu Dhabi

Job Title: Category Manager (Fresh Food)

Company: ADNOC Distribution

JOB PURPOSE:

Own and deliver the P&L for assigned categories in the C-Store and grow the category revenue and sales

through various means and new initiatives including promotion, introduction of new products etc. Also

responsible for identification, negotiation and closure with all category partners and suppliers.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

Strategy and Planning

Lead and forecast the revenue planning with a monthly, quarterly view for the assigned categories

including finalizing and driving commercial fundamentals for your category e.g. hierarchy, range, types

Define clear metrics for the category/sub-category success and build sustainable programs to

structurally drive the same across the organization.

Cooperates with the department manager in development of business case for introduction of new

products and services, this includes, surveying market and customer\'s taste and requirements,

Category Sourcing

Analyze industry trends and evolving technology to proactively identify supply base opportunities to

reduce cost, minimize risk, protect continuity of supply, and exploit industry developments that benefit

ADNOC Distribution.

Collects information and analyses for sourcing reliable supplier, negotiates for the lower cost for

ADNOC Distribution, collates product details from potential suppliers (e.g. Description, pack size,

barcode, cost prices, recommended retail selling prices etc.) and calculates to fix most profitable retail

selling price, whilst generating the highest gross margin from the product sale.

Evaluates capabilities and resources of new supplier, collect relevant information e.g. trade license,

Monitor supplier performance based on meeting their obligations and self-product availability discusses

to improve and maximise the service level from suppliers. Maintains relations and renegotiates,

regularly, to embitter terms and reach the lowest, possible, cost price for products.

Category Management

Understand the selection requirement, price expectation and create the relevant portfolio of products in

the category

Executing Revenue Growth Management plans and continuously monitoring promotions and pricing.

Reviews, on monthly basis the sales and profitability of each category and item, classifies as good or

poor sales and decide for the required change in category items, quality, price, source, or number of

SKUs which can be displayed within the space allocated to the category.

Works with the planogram manager in order to make sure that category products are getting displayed

at the right areas in the C-Stores.

Promotion Planning and Execution

Develop the promotion plans and campaigns for increasing the overall sales and revenue for the

assigned category including calculating the financial cost, expected increase in sales, benefits like

reduction in unsold inventory or slow moving inventory, purchasing and negotiation with supplier and

manage the roll out of the promotional campaign in coordination with other team at C-Stores.

Produces the annual calendar for promotion campaigns in line with overall direction and departmental

guidelines and shares it with higher management for approval

Stock Management

Manage inventory availability and inventory health including improved instock, inventory planning,

vendor operational improvement (efficiency, fill rates, lead time), forecasting, and shrink reduction.

Market Analysis and Customer Intelligence

Develop data backed understanding of customer buying behaviour (across channels) - adoption,

repeats, category adjacencies and other relevant buying behaviours

Managing the collection and analysis of Consumer, Market and Competitor insights for the category,

share findings, and adapt strategy as necessary.

Making recommendations to senior management on the category based on one\'s expertise of the

consumer, market and competitors

Ensuring input metrics for the category such as maintaining in stock, reducing OOS, driving higher fill

rates with the brands across all C-Stores

Cooperates and conduct market research to benchmark C-Store customer offer against other similar

retail outlets and review as necessary to improve competitiveness and attract more customers.

Partner with internal teams to develop tools, automation, and process improvements that affect

purchasing and vendor management workflows

Ongoing vendor management - ensuring retention, issue resolution, escalation where necessary

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Bachelor\'s Degree in marketing, sales, business administration or any other relevant discipline

Masters or post graduate degree is Sales and Marketing will be highly preferable

Minimum Experience & Knowledge & Skills

10 years of experience in category management department, including 2-4 years in position of

increasing responsibility

Job Title: Category Manager (Fresh Food)

Company: ADNOC Distribution

JOB PURPOSE:

Own and deliver the P&L for assigned categories in the C-Store and grow the category revenue and sales

through various means and new initiatives including promotion, introduction of new products etc. Also

responsible for identification, negotiation and closure with all category partners and suppliers.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

Strategy and Planning

Lead and forecast the revenue planning with a monthly, quarterly view for the assigned categories

including finalizing and driving commercial fundamentals for your category e.g. hierarchy, range, types

Define clear metrics for the category/sub-category success and build sustainable programs to

structurally drive the same across the organization.

Cooperates with the department manager in development of business case for introduction of new

products and services, this includes, surveying market and customer\'s taste and requirements,

Category Sourcing

Analyze industry trends and evolving technology to proactively identify supply base opportunities to

reduce cost, minimize risk, protect continuity of supply, and exploit industry developments that benefit

ADNOC Distribution.

Collects information and analyses for sourcing reliable supplier, negotiates for the lower cost for

ADNOC Distribution, collates product details from potential suppliers (e.g. Description, pack size,

barcode, cost prices, recommended retail selling prices etc.) and calculates to fix most profitable retail

selling price, whilst generating the highest gross margin from the product sale.

Evaluates capabilities and resources of new supplier, collect relevant information e.g. trade license,

Monitor supplier performance based on meeting their obligations and self-product availability discusses

to improve and maximise the service level from suppliers. Maintains relations and renegotiates,

regularly, to embitter terms and reach the lowest, possible, cost price for products.

Category Management

Understand the selection requirement, price expectation and create the relevant portfolio of products in

the category

Executing Revenue Growth Management plans and continuously monitoring promotions and pricing.

Reviews, on monthly basis the sales and profitability of each category and item, classifies as good or

poor sales and decide for the required change in category items, quality, price, source, or number of

SKUs which can be displayed within the space allocated to the category.

Works with the planogram manager in order to make sure that category products are getting displayed

at the right areas in the C-Stores.

Promotion Planning and Execution

Develop the promotion plans and campaigns for increasing the overall sales and revenue for the

assigned category including calculating the financial cost, expected increase in sales, benefits like

reduction in unsold inventory or slow moving inventory, purchasing and negotiation with supplier and

manage the roll out of the promotional campaign in coordination with other team at C-Stores.

Produces the annual calendar for promotion campaigns in line with overall direction and departmental

guidelines and shares it with higher management for approval

Stock Management

Manage inventory availability and inventory health including improved instock, inventory planning,

vendor operational improvement (efficiency, fill rates, lead time), forecasting, and shrink reduction.

Market Analysis and Customer Intelligence

Develop data backed understanding of customer buying behaviour (across channels) - adoption,

repeats, category adjacencies and other relevant buying behaviours

Managing the collection and analysis of Consumer, Market and Competitor insights for the category,

share findings, and adapt strategy as necessary.

Making recommendations to senior management on the category based on one\'s expertise of the

consumer, market and competitors

Ensuring input metrics for the category such as maintaining in stock, reducing OOS, driving higher fill

rates with the brands across all C-Stores

Cooperates and conduct market research to benchmark C-Store customer offer against other similar

retail outlets and review as necessary to improve competitiveness and attract more customers.

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Job Detail

  • Job Id
    JD1500566
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Abu Dhabi, United Arab Emirates
  • Education
    Not mentioned