• Taking overall responsibility for the quality, service and financial effectiveness of the business and ensuring the relevant regulatory and technical standards are met.
• The position is responsible for overall brand development and implementation for maximized sales and profit.
• Strategize for brand penetration and positioning within the region to create brand image in the market.

• Liaison with HQ Team Members in Egypt
• Managing the UAE Business Unit on ground Teams (Logistics-Warehouse-IT-Online-Retail)
• Maximize sales and profitability of brand stores in line with Company targets.
• Develop Sales Forecast and Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
• Determine buying requirements and formulate buying plan and budget.
• Ensure adherence to financial plan in all key areas.
• Involve in recruitment and training of team members.
• Design the merchandise plan (pricing, promotion, assortment, markdowns etc.) with the team for timely availability of stocks at the stores.
• Conduct product selection in coordination with the designated team.
• Ensure Brand Image keeping effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).
• Create brand awareness.
• Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same.
• Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
• Gap competition prices / products and provide qualitative inputs to business.
• Research and look at new sites for brand outlets and discuss the same with the General Manager.
• Research on the latest trends in products, brands, styles, designs, fits etc.
• Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
• Co-ordinate for new store openings and re-fits with the operations and projects team.
• Ensure brand outlet locations are in line with the brand strategy and positioning.
• Achieving budgets and targets
• Writing and maintaining SOPs
• Staff scheduling and checking attendance.
• Attendance reporting
• Day-to-day management (80% of the time in outlets/20% at HQ)
• Coaching and development

Bayt