Enable the B2C sales channels to focus on business results by executing performance analyses of the channels and proposing activities to improve sales performance.
A DAY IN THE LIFE ...
Develop, maintain, and adjust forecasting models to ensure accurate prescriptive analysis and planning, optimizing investment allocation by implementing relevant formulas based on historical data, seasonality, and business variables.
Collect data and deliver reports on channel KPIs.
Analyze the sales performance of the B2C channel (Trade and Boutiques).
Analyze the online path to registration and the purchase process to improve the conversion funnel and identify successful combinations regarding menus, pages, sections, placements, and creatives, in collaboration with the E-commerce team.
Create and maintain online user documentation.
Ensure tracking of A/B and MV testing scenarios in partnership with the E-commerce manager.
Advise on potential outcomes before sales decisions are made by quantifying the effects of future decisions.
Provide insights and actionable recommendations to the area manager and E-commerce manager to support business steering (e.g., driving acquisition, traffic, and sales, both online and offline).
Partner with internal key stakeholders to understand workforce requirements in terms of consolidated headcount and skills needed now and in the future.
Perform consolidated multi-channel workforce planning, from collecting data for the annual operation plan to tracking and governance of related forecast processes, including third-party workforce (e.g., demo staff), while considering planned events, historical data, seasonality, and business variables.
Manage consolidated workforce and training-related budgets.
Provide input to support decision-making regarding workforce structuring topics, including recruitment, facilities management, organization, and outsourcing strategy.
What will make you successful...
A degree in a quantitative field such as Statistics, Mathematics, Econometrics, Applied Analytics, Operations Research, Accounting, Business Management, Economics, or Finance.
3-5 years of experience in analytics, metrics gathering, reporting, and related software.
1-2 years of experience in A/B and MV testing management.
* Proficiency in predictive modeling, forecasting, and other statistical analyses and related software.
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