Responsible for Reporting to the administrator of the hospital, the Marketing Manager has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of NMCRH, business strategy. This includes expertise in delivery of all Product Management from development, implementation, and life cycle around risk appropriate profitability. The other disciplines within marketing are Promotion, Advertising and Reporting. Performs ongoing critical assessment of competitive and market forces in order to develop and influence multiple stakeholders in the corporation regarding the hospital and promotion strategies.
Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.
Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community
Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.
Be a credible, articulate company spokesperson and ensure effective multi-modal communication to engage our external communities in regards to our products.
Understand distinct needs of internal stakeholders including consumer, commercial and wealth management.
Ability to interface with IT and Operations to ensure execution of ideas.
Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.
Actively participate in JCI accreditation project.
Ensure compliance with government regulatory agencies and accrediting bodies
Develop new business strategies to enhance market share and improve overall performance
Work through the management team and medical leadership of the hospital, serving as a resource to help reduce costs, enhance revenues, achieve effective utilization and quality goals and objectives, analyze and utilize information to develop and support management decisions
Perform other related duties incidental to the work described herein, as may be assigned or delegated.
Master degree from a recognized university (Preferably in Marketing Management)
3-5 years marketing experience preferably in a hospital set-up
Excellent command of oral and written English. Knowledge in Arabic is desirable
Achievement of core objective in line with the expectations of the management and stakeholders
Ability to work constructively and interact professionally with others
Ability to coordinate multiple task, adjust to changing priorities and work within deadlines
Ability to attend to meetings outside of normal business hours
Excellent command of oral and written English.
Flexible and able to work under pressure
Excellent knowledge of Microsoft office (Word, Excel, and Power Point)
Possess a \xe2\x80\x9ccan do\xe2\x80\x9d and flexible approach
Ability to demonstrate highly developed communication and organizational skills at all levels
Ability to provide compassionate care that is respectful to patient\xe2\x80\x99s preferences.
Ability to work autonomously with minimal supervision and in a team within a complex clinical setting
Demonstrates knowledge and practice of confidentiality policy