Electra is a leading events and exhibitions solutions provider in the GCC, delivering turnkey services across
events, exhibitions, temporary structures, furniture rental, and fit-out
. With a strong footprint across the UAE and KSA, we deliver projects for high-profile clients such as
Formula 1 Abu Dhabi, COP28, Icons of Porsche, Dubai Fashion Week, and major cultural activations
. Our mission is to create extraordinary experiences through seamless execution, sustainable practices, and a commitment to quality and innovation.
Role Overview
The Business Development Manager is responsible for driving revenue growth by developing new client relationships, expanding existing accounts, and identifying strategic business opportunities within the
events, exhibitions, and structures
sectors. The ideal candidate will combine strong commercial acumen, technical understanding of event production, and a proactive, client-first mindset.
Key Responsibilities
1. Sales & Client Acquisition
Identify, pursue, and convert new business opportunities across target sectors (corporate, cultural, governmental, and entertainment).
Prepare and present tailored proposals, budgets, and capability decks to clients and agencies.
Maintain an active sales pipeline in CRM with accurate forecasting (weighted 10%-90%).
Achieve quarterly and annual revenue targets as set by the Head of BD.
2. Account Management
Nurture and expand relationships with existing clients to ensure repeat business.
Lead project handovers to operations, ensuring clarity on scope, budget, and client expectations.
Coordinate with internal departments (Design, Projects, Procurement, Finance) to ensure smooth project execution.
3. Market & Strategic Development
Research market trends, competitor activity, and emerging opportunities in UAE and KSA.
Participate in trade shows, networking events, and industry forums to enhance brand visibility.
Contribute to development of pricing strategies, marketing initiatives, and service diversification.
4. Commercial & Administrative
Prepare quotations, tenders, and RFP responses in line with Electra's commercial guidelines.
Support management with client credit evaluation, contract negotiations, and payment follow-ups.
Ensure compliance with internal policies on sustainability, health & safety, and ethical procurement.
5. Continuous Improvement
Actively participate in Lean Six Sigma and Kaizen initiatives to streamline BD processes.
Gather client feedback (Voice of Customer) to enhance service quality and internal KPIs.
Support onboarding and mentorship of junior BD team members.
Key Performance Indicators (KPIs)
Annual sales revenue achieved vs target
New client acquisition count
Conversion rate (quotes confirmed projects)
Gross margin per project
CRM accuracy & reporting compliance
Client satisfaction and retention rate
Qualifications & Skills
Bachelor's degree in Business, Marketing, or related field (MBA preferred).
Minimum 5 years of BD experience in
events, exhibitions, structures, or fit-out
sectors.
Proven track record of achieving sales targets in the GCC market.
Excellent communication, negotiation, and presentation skills.
Strong network of clients, agencies, and suppliers within UAE / KSA.
Technical understanding of event production (structures, rigging, interiors, logistics).
Proficiency in CRM tools (e.g. HubSpot, Business Central) and MS Office Suite.
Fluent in English; Arabic or French an advantage.
Willingness to travel across the GCC.
What We Offer
Competitive base salary + commission structure.
Dynamic, multicultural environment with regional exposure.
Opportunity to work on prestigious global events.
Professional growth and training (Lean Six Sigma, leadership, sales development).
Supportive leadership team committed to innovation and sustainability.
General Obligations towards Health, Safety and Environment
You will correctly use machinery, appliances, tools, transport, and all equipment issued by the company.
You will correctly use personal protective equipment supplied by the company.
You will not remove any safety devices for any machinery or installations.
You will perform all tasks set forth by safety and environmental regulations and thus cooperate with Electra to ensure a working environment and condition that do not pose any risks in terms of health, safety and environment to others.
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