1. Conduct targeted lead generation through platforms like LinkedIn, email campaigns, online directories, and other B2B channels
2. Identify potential clients via offline sources such as networking events, referrals, and partnerships
3. Maintain a robust database of prospective clients and update CRM regularly
4. End-to-End Business Development:
5. Understand client requirements and pitch appropriate digital marketing solutions (SEO, PPC, social media, content, email, etc.)
6. Schedule meetings, deliver presentations, and handle pre-sales interactions
7. Coordinate with internal teams to ensure timely and effective delivery of proposals and solutions
8. Manage the full sales cycle from initial contact to closure and onboarding
9. Follow up post-sales to build long-term client relationships and upsell/cross-sell opportunities
10. Research industry trends, competitor offerings, and market conditions to identify new opportunities
11. Collaborate with the marketing team to align business strategies with ongoing digital campaign
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