Job Description

#Hiring

Job Title: Business Analyst - Digital Marketing

Location: Dubai (on-site)

Job Type: Contract 6 months (extendable based on business requirements)

Job Responsibilities:

The Business Analyst - Digital Marketing will be responsible for analyzing digital campaign performance, managing marketing data, and delivering insights to optimize marketing strategies. This role requires close collaboration with cross-functional teams and key stakeholders to drive data-informed decision-making in all digital marketing efforts.

Key Responsibilities:

1. Digital Campaign Analysis & Reporting:

-Analyze performance across SEO, SEM, email, social media, and display campaigns.

-Track and report on KPIs, conversion metrics, and ROI. Create dashboards and marketing performance reports.

-Provide actionable insights to improve campaign effectiveness.

2. Stakeholder Engagement & Strategic Collaboration:

-Work closely with internal teams including marketing, product, sales, and finance.

-Communicate findings and recommendations to senior management.

-Collaborate with external vendors and digital agencies.

-Translate business needs into technical analytics requirements.

3. Customer Journey & Funnel Analysis: Analyze CRM and customer lifecycle data.

-Support segmentation strategies and customer behavior modeling.

-Monitor and optimize customer journeys across digital touchpoints.

4. Competitor & Market Analysis:

-Conduct research on market trends, competitors, and industry benchmarks.

-Identify new growth opportunities based on digital trends and data insights.

-Support marketing leadership in strategic planning.

Preferred Skills:

-Strong proficiency in analytics tools (e.g., Google Analytics, Looker Studio, Power BI, Tableau).

Advanced Excel and working knowledge of SQL; familiarity with Python/R is a plus.

-Hands-on experience with digital platforms (Google Ads, Meta Ads, HubSpot, etc.)

-Excellent communication and stakeholder management skills.

-Strong analytical thinking and problem-solving abilities.

- Ability to manage multiple priorities in a fast-paced environment.

-Google Analytics or Ads certification.

-Experience with A/B testing, attribution modeling, and marketing automation tools.

-Understanding of GTM and tag implementation.

-Background in eCommerce, SaaS, or agency environments is a plus.

Required Qualifications:

-Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, or a related field.

-7-12 years of professional experience in business analysis within digital marketing or a related domain.

Interested candidates kindly send your updated resume to carmen.flores@hybridglobal.ae

Job Type: Full-time