To join our team in the thriving jewelry business, we are looking for a dynamic and innovative BTL marketing executive. An expert in developing and implementing creative below-the-line marketing techniques that connect with our target consumers would be a perfect fit for this position. Through direct marketing, events, and promotions, the BTL Marketing Executive will be crucial in increasing brand awareness and stimulating consumer interaction.
You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to develop campaigns that not only meet business objectives but also reflect the unique artistry and craftsmanship of our jewellery products.
Responsibilities
Develop and implement BTL marketing strategies tailored to the jewellery market.
Plan and execute promotional events, product launches, and in-store activations to boost brand awareness.
Collaborate with sales teams to create sales support materials and tools that align with marketing efforts.
Design and coordinate direct marketing campaigns to engage potential customers effectively.
Conduct market research to identify trends, customer preferences, and competitive positioning in the jewellery industry.
Analyze campaign performance metrics and prepare reports to measure effectiveness and ROI of marketing initiatives.
Manage relationships with external vendors, agencies, and partners involved in BTL marketing activities.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in BTL marketing, preferably within the jewellery or luxury goods sector. Media industry also considered.
Minimum 2 years experience in GCC or 5 years experience in home country.
Strong understanding of consumer behavior and market trends related to jewellery and luxury items.
Excellent communication and interpersonal skills to effectively engage with customers and partners.
Creative thinking and problem-solving abilities to develop compelling marketing strategies.
Proficiency in using digital marketing tools and analytics to track and improve performance.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Job Types: Full-time, Permanent
Application Question(s):
What is your visa status and validity period?
What is your expected salary?
Are you able to join immediately?
Experience:
* Outdoor Marketing: 1 year (Required)
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