Conduct comprehensive brand audits to evaluate current positioning and market perception
Develop brand architecture that supports business objectives and portfolio strategies
Create distinctive brand voices that differentiate from competitors
Facilitate workshops to align stakeholders around core brand elements
Craft authentic brand stories that connect emotionally with target segments
Translate abstract brand concepts into actionable guidelines for implementation
Job Profile
Background conducting qualitative and quantitative brand research
Experience developing brand positioning for diverse market contexts
Track record of successfully refreshing established brands
History of collaborating with creative teams to ensure brand expression consistency
Demonstrated ability to align brand strategy with broader business objectives
* Previous success managing stakeholder expectations during brand transitions
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