Job Description

Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok MENA and help make an impact on our livestreaming business.
Responsibilities
- Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools
- Develop positive creator acquisition plans; and provide educational resources to help these creators improve the engagement on LIVE
- Design and lead positive creator storytelling programs focused on content quality, and community connection
- Support Government Relations and other XFNs in conducting outreach to local stakeholders to collaborate on content strategies
- Work with internal stakeholders across Government Relations, Marketing, Public Relations, Legal to drive plans for creator and product promotions/pitches etc
- Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation
- Support Government Relations and other XFNs to manage crises
- Based in Dubai, with the opportunity to travel when the role requires
Qualifications:
Minimum Qualifications
- Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations
- High written and oral proficiency in Turkish and English is required to engage with local business partners.
- Experience in project design, including targeted audience segmentation.
- Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
- Experience in project execution through our owned and operated channels.
- Understanding of business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
- Experience in copywriting and crisis management.
Preferred Qualifications
- Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy
- Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
- Work in partnership effectively with people from different disciplines and cultures
- Organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership

Skills Required