Job Description

Position: Brand Marketing Executive Location: Sharjah Industry: Aviation Type: Government Work Schedule: 4 days per week Salary: 20,000 AED Qualification: Bachelor's Degree in a relevant discipline Experience: Minimum 3 years on a Brand Marketing role Role: Implement marketing activities related to brand marketing in order to raise brand awareness and brand reputation. Contribute to benchmarking and RFP process from the development through to selection and implementation in line with approved procurement process. Contribute to development of aEUR~go to marketaEUR(TM) programmes and the annual calendar for brand marketing campaigns. Support in gathering consumer insights and segmenting target markets in order to develop targeted brand marketing plans/campaigns. Execute brand marketing activities and ensure these are in line with the brand guidelines. Track, monitor and report on the effectiveness of brand marketing plans and activities. Monitor brand marketing activities of aviation / travel industry to recognize industry trends and make recommendations. Ensure brand marketing campaigns portray a consistent brand image across all customer touchpoints. Work closely with Creative Design, Events & Exhibitions and Corporate Communications teams to ensure brand marketing campaigns are supported as per the requirements. Support the development of brand marketing budgets by gathering inputs from suppliers / vendors. Arrange tactical activities, branded spaces, and sponsored areas to drive revenues and to improve customer experience. #J-18808-Ljbffr