Brand Manager - Retail Strategy
Apparel Group is hiring an experienced and results-driven Brand Manager to lead the growth, positioning, and profitability of retail brands across the GCC. Based in Dubai, this role offers a dynamic opportunity to shape brand identity, optimize merchandise strategies, and ensure top-line and bottom-line success in a competitive lifestyle and fashion retail environment.
Job Location: Dubai, United Arab Emirates
Industry: Fashion & Lifestyle Retail
Function: Brand Management / Retail Strategy
Salary: 18,000-25,000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time
Job Overview
As Brand Manager, you will be responsible for end-to-end brand development, from market positioning and merchandising to driving profitability and optimizing in-store performance. This is a high-impact leadership role requiring strategic foresight, commercial acumen, and cross-functional collaboration to fuel brand expansion and visibility in the region.
Key Responsibilities
Brand Growth and Strategy

• Maximize sales and profitability in alignment with company targets
• Plan and execute brand penetration strategies in existing and new markets
• Coordinate with GMs and retail teams for launch planning, pricing, and promotions
• Ensure alignment of brand vision, assortment, and seasonal strategies

Merchandise Planning

• Design and implement merchandise plans including assortment, pricing, and forecasting
• Lead seasonal product selection and planning with the buying team
• Monitor in-season stock movement, markdowns, replenishment, and performance analysis
• Align visual merchandising standards across stores for brand consistency

Market Analysis & Competition

• Conduct research on fashion trends, pricing, and product acceptance
• Evaluate competitor strategies and provide insights for positioning and differentiation
• Identify market gaps and localization opportunities to drive brand relevance

Brand Image and Positioning

• Drive brand visibility through Club Apparel and other loyalty campaigns
• Develop visual merchandising strategies and ensure execution at store level
• Collaborate with marketing and store operations for effective brand storytelling
• Track consumer feedback and work with retail teams to enhance brand experience

Project Coordination & Expansion

• Evaluate new store sites and align locations with brand strategy
• Coordinate with project and operations teams for timely store openings and refits
• Ensure rollouts align with growth and brand development objectives

Desired Profile

• Bachelor's or Master's degree in Marketing, Retail Management, or Business
• 5-8 years of experience in brand management within the fashion or lifestyle retail sector
• Proven success in brand positioning, merchandise planning, and sales optimization
• Strong analytical and market research skills with excellent business judgment
• Excellent communication and stakeholder management abilities

What We Offer

• Competitive tax-free salary and benefits package
• High-impact leadership role with regional influence
• Long-term growth within a leading global retail conglomerate
• Multicultural work environment with international brand exposure

About the company
Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.
Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie's Italian and Tim Hortons, to name a few.
Job Title Brand Manager - Retail Strategy
Brand Manager - Retail Strategy
Apparel Group is hiring an experienced and results-driven Brand Manager to lead the growth, positioning, and profitability of retail brands across the GCC. Based in Dubai, this role offers a dynamic opportunity to shape brand identity, optimize merchandise strategies, and ensure top-line and bottom-line success in a competitive lifestyle and fashion retail environment.
Job Location: Dubai, United Arab Emirates
Industry: Fashion & Lifestyle Retail
Function: Brand Management / Retail Strategy
Salary: 18,000-25,000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time
Job Overview
As Brand Manager, you will be responsible for end-to-end brand development, from market positioning and merchandising to driving profitability and optimizing in-store performance. This is a high-impact leadership role requiring strategic foresight, commercial acumen, and cross-functional collaboration to fuel brand expansion and visibility in the region.
Key Responsibilities
Brand Growth and Strategy

• Maximize sales and profitability in alignment with company targets
• Plan and execute brand penetration strategies in existing and new markets
• Coordinate with GMs and retail teams for launch planning, pricing, and promotions
• Ensure alignment of brand vision, assortment, and seasonal strategies

Merchandise Planning

• Design and implement merchandise plans including assortment, pricing, and forecasting
• Lead seasonal product selection and planning with the buying team
• Monitor in-season stock movement, markdowns, replenishment, and performance analysis
• Align visual merchandising standards across stores for brand consistency

Market Analysis & Competition

• Conduct research on fashion trends, pricing, and product acceptance
• Evaluate competitor strategies and provide insights for positioning and differentiation
• Identify market gaps and localization opportunities to drive brand relevance

Brand Image and Positioning

• Drive brand visibility through Club Apparel and other loyalty campaigns
• Develop visual merchandising strategies and ensure execution at store level
• Collaborate with marketing and store operations for effective brand storytelling
• Track consumer feedback and work with retail teams to enhance brand experience

Project Coordination & Expansion

• Evaluate new store sites and align locations with brand strategy
• Coordinate with project and operations teams for timely store openings and refits
• Ensure rollouts align with growth and brand development objectives

Desired Profile

• Bachelor's or Master's degree in Marketing, Retail Management, or Business
• 5-8 years of experience in brand management within the fashion or lifestyle retail sector
• Proven success in brand positioning, merchandise planning, and sales optimization
• Strong analytical and market research skills with excellent business judgment
• Excellent communication and stakeholder management abilities

What We Offer

• Competitive tax-free salary and benefits package
• High-impact leadership role with regional influence
• Long-term growth within a leading global retail conglomerate
• Multicultural work environment with international brand exposure

About the company
Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.
Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie's Italian and Tim Hortons, to name a few.
Post Details
Job Start Date
Salary from 18000.00
Salary to 25000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location