Job Description

About the Opportunity Based in the Middle East (focus on UAE & KSA) Part of the DriscollaEUR(TM)s EMEA Marketing Team Work for a global, family-owned company with a passion for berries and people

DriscollaEUR(TM)s, headquartered in Breda, the Netherlands, is on a mission to delight consumers around the world with the freshest, most flavorful berries. We are now seeking a Brand Manager Middle East, based in the region, to help us grow our beloved berry brand across the Middle East aEUR" with a strong focus on the UAE and KSA.

This is a unique opportunity to represent a powerful consumer brand in one of the most dynamic and fast-growing fresh produce categories. You'll be joining an international, purpose-driven company with a strong commitment to sustainability, innovation, and delivering joy through berries.

Responsibilities As Brand Manager Middle East, youaEUR(TM)ll be the driving force behind our brand presence in the region. You will activate and manage integrated marketing campaigns across all consumer touchpoints aEUR" from social media to in-store activations aEUR" ensuring that shoppers and consumers connect with the DriscollaEUR(TM)s brand. YouaEUR(TM)ll work closely with agencies, internal teams, and retail partners to develop and execute compelling, data-driven marketing strategies. YouaEUR(TM)re creative, proactive, and know how to translate a global brand essence into local relevance.

Your Key Responsibilities

Lead the annual regional marketing planning and strategy

Develop and execute innovative consumer campaigns to elevate brand awareness

Drive regional social and digital marketing activities, including influencer strategies and community management

Manage and coordinate external agencies, ensuring alignment with brand goals

Collaborate with retailers to activate the brand in-store (shopper marketing)

Create future-proof strategies using market research and consumer insights

Define and monitor marketing KPIs in collaboration with EMEA and global teams

Work cross-functionally with sales, category management, and global marketing peers

Candidate Profile

BacheloraEUR(TM)s or MasteraEUR(TM)s degree in Marketing, Communications, or a related field

5-8 years of experience in brand management, ideally within FMCG, retail, or fresh produce

Proven track record in digital marketing, social media strategy, and shopper marketing

Strong communication, storytelling, and relationship-building skills

Ability to work independently in a remote regional setup while staying connected to HQ

Data-driven mindset with strong analytical skills

Fluent in English; proficiency in Arabic is a strong advantage

Willingness to travel within the region and occasionally to Europe

What We Offer

A meaningful role in building a brand that brings joy and health to millions

The opportunity to shape and grow DriscollaEUR(TM)s presence in an exciting market

A dynamic and collaborative international team

A values-driven company culture with a focus on trust, transparency, and continuous learning

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