Job Description

Based in the Middle East (focus on UAE & KSA) Part of the Driscoll's EMEA Marketing Team Work for a global, family-owned company with a passion for berries and people Driscoll's, headquartered in Breda, the Netherlands, is on a mission to delight consumers around the world with the freshest, most flavorful berries. We are now seeking a Brand Manager Middle East, based in the region, to help us grow our beloved berry brand across the Middle East -- with a strong focus on the UAE and KSA. This is a unique opportunity to represent a powerful consumer brand in one of the most dynamic and fast-growing fresh produce categories. You'll be joining an international, purpose-driven company with a strong commitment to sustainability, innovation, and delivering joy through berries.
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Responsibilities

As Brand Manager Middle East, you'll be the driving force behind our brand presence in the region. You will activate and manage integrated marketing campaigns across all consumer touchpoints -- from social media to in-store activations -- ensuring that shoppers and consumers connect with the Driscoll's brand.


You'll work closely with agencies, internal teams, and retail partners to develop and execute compelling, data-driven marketing strategies. You're creative, proactive, and know how to translate a global brand essence into local relevance.

Your Key Responsibilities

Lead the annual regional marketing planning and strategy Develop and execute innovative consumer campaigns to elevate brand awareness Drive regional social and digital marketing activities, including influencer strategies and community management Manage and coordinate external agencies, ensuring alignment with brand goals Collaborate with retailers to activate the brand in-store (shopper marketing) Create future-proof strategies using market research and consumer insights Define and monitor marketing KPIs in collaboration with EMEA and global teams Work cross-functionally with sales, category management, and global marketing peers

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Candidate Profile

Bachelor's or Master's degree in Marketing, Communications, or a related field 5-8 years of experience in brand management, ideally within FMCG, retail, or fresh produce Proven track record in digital marketing, social media strategy, and shopper marketing Strong communication, storytelling, and relationship-building skills Ability to work independently in a remote regional setup while staying connected to HQ Data-driven mindset with strong analytical skills Fluent in English; proficiency in Arabic is a strong advantage Willingness to travel within the region and occasionally to Europe

What We Offer

A meaningful role in building a brand that brings joy and health to millions The opportunity to shape and grow Driscoll's presence in an exciting market A dynamic and collaborative international team A values-driven company culture with a focus on trust, transparency, and continuous learning

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About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.



Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods - meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.



Driscoll's is the trusted brand for Only the Finest Berries(TM).



Driscoll's es el proveedor lider en la comercializacion de Fresas, Frambuesas, Zarzamoras y Arandanos Azules en el mundo. Con mas de 100 anos de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compania apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasion y confianza han guiado nuestra mision de deleitar a los consumidores en el mundo.



Las variedades exclusivas de Driscoll's han sido desarrolladas a traves de anos de investigacion usando solo metodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.



Driscoll's es la marca de confianza de solo las mejores Berries.