Our client leader in fine food/gourmet industry is looking for its Brand Manager

The role

Working together closely with the marketing manager and headquarters:
To make a marketing plan for the different markets:
Define and design the marketing plan and strategies (yearly and long-term plan) with the help of the Business Development Manager and the Regional Marketing team, focusing on the marketing mix (new products, prices, promotions, digital, events, customer loyalty programs, competition monitoring, etc.).
Use the marketing plans from the region in the country, making any necessary changes for the local market.
Plan, record, and report the country marketing budget

Find our online and offline key opinion leaders and get them involved.

To make, describe, and carry out the country\'s marketing communication plan:
Come up with, create, and carry out the region\'s communication strategy and plan (yearly and long-term)
Come up with, plan, and carry out the best social media strategy for the country (Facebook, Instagram, etc.)
Make, change, and post new content on social media sites like Facebook, Instagram, and the website for the region.
Plan and create media actions for the region, such as online and print ads.
Change and share product news and brand content with the sales team and the external partner team

To Make the Marketing Loyalty Program Fit the Area:
Change and carry out the strategy and plans for the loyalty program
Make and change marketing, contact, and gift tools for central and local areas
Handle the "operational" parts of the program with BD and wholesalers, such as briefings, setting up orders, and so on.

360\xc2\xb0 launch of the year (adapt and create tools for launch and events with the Regional Marketing Team and cooks, work together with them and BD to share information, plan events, deal with logistics, make decorations, etc.)
Business shows
Assisting with events in the area
To help with handling the stock, gifts, and CSR strategy To take the lead in CSR activities (planning, covering events, and reporting) Improve contact within the team (team focus, news and updates).

To create surveys and other ways to find out how well our brands are known and get feedback from cooks all the time, while keeping distributors in the loop.
To know about the industry and report on events that happen every year; to help with the launch of goods at the same time as trade marketing

The requirements

A minimum of 2 to 3 years of experience in a similar role is required.

Fluency in both French and English is essential.
A degree in marketing or its equivalent is necessary.
Proficiency in Microsoft Office is a must.
Additionally, the candidate should be an expert in the major social media platforms.

BD Select