Bachelor\'s degree in Marketing, Business, or a related field. MBA in Marketing is a plus.
Minimum of 5-7 years of experience in brand management, preferably in the fashion accessories or related industry.
Proven track record of successful brand development and management.
Strong understanding of branding principles, marketing strategies, and consumer behavior.
Excellent communication, presentation, and interpersonal skills.
Creative thinking and the ability to think outside the box.
Proficiency in using marketing and analytics tools.
Familiarity with fashion trends and the fashion accessories market.
Key Responsibilities:
Develop and implement effective brand strategies, marketing plans, and campaigns to drive brand awareness and growth.
Define and maintain brand guidelines to ensure consistent brand representation across all channels.
Collaborate with the creative team to create compelling and on-brand visual and written content.
Conduct market research to identify target customer segments, trends, and competitors, and use the insights to refine brand positioning.
Monitor brand performance, analyze market data, and track key performance indicators to measure the success of branding efforts.
Manage the brand budget, allocate resources effectively, and report on expenditure.
Develop and maintain relationships with partners, vendors, and external agencies to support brand initiatives.
Oversee product launches, promotions, and advertising campaigns.
Ensure brand compliance and consistency in all communication materials, both online and offline.
Collaborate with cross-functional teams, including sales, product development, and customer support, to align brand strategies with business objectives.