Job Description

The

Brand Manager - E-Commerce

is responsible for developing and executing brand strategies across online channels to drive awareness, conversion, and revenue. This role oversees the digital brand presence, manages product content, optimizes customer experience, and collaborates with cross-functional teams (marketing, sales, design, operations) to ensure brand consistency and growth on all e-commerce platforms, including marketplaces, D2C websites, and social commerce.

Key Responsibilities1. Brand Strategy & Positioning

Develop and implement strategic brand plans tailored for e-commerce channels. Define and maintain brand voice, identity, and visual guidelines across all online platforms. Conduct market and competitor analysis to identify opportunities for differentiation.

2. E-Commerce Content Management

Lead the creation and optimization of product detail pages (PDPs): images, videos, descriptions, SEO keywords, and A+ content. Ensure consistent brand representation across marketplaces (Amazon, Lazada, Shopee, etc.) and brand websites.

3. Campaign & Performance Management

Plan and execute digital campaigns, product launches, and promotional activities. Work closely with the performance marketing team to optimize ads, traffic, and conversion. Monitor KPIs (CTR, CVR, ROAS, CAC, AOV) and make data-driven recommendations.

4. Cross-Functional Coordination

Collaborate with marketing, logistics, merchandising, and customer service to ensure seamless online customer journeys. Coordinate with creative teams for asset development (banners, videos, product copy).

5. Data Analytics & Reporting

Track brand performance across all e-commerce platforms and prepare monthly/quarterly reports. Evaluate customer reviews, ratings, and feedback to improve product positioning and online reputation.

6. Product & Assortment Management

Work with product development and merchandising teams on pricing, assortment, and packaging strategies for online markets. Oversee inventory planning to ensure stock availability and minimize overselling.

QualificationsEducation

Bachelor's degree in Marketing, Business Administration, Communications, E-Commerce, or related field.

Experience

2-5+ years experience in brand management, digital marketing, or e-commerce (depending on seniority level). Experience managing marketplace platforms (e.g., Amazon, Shopee, Lazada, Flipkart, Tokopedia) is highly preferred. Proven track record launching products or campaigns online.

SkillsTechnical Skills

Strong understanding of e-commerce platforms, digital marketing metrics, and SEO/SEM. Proficiency with analytics tools: Google Analytics, marketplace dashboards, CRM systems. Ability to create and evaluate A/B tests and conversion optimization strategies.

Soft Skills

Strong communication and storytelling abilities. Excellent project management and coordination skills. Data-driven mindset with strong analytical and problem-solving abilities. Creativity combined with strategic thinking. Ability to work in a fast-paced, cross-functional environment.

Bonus / Preferred

Experience with D2C website platforms (Shopify, Magento, WooCommerce). Knowledge of content creation, photography, or basic design tools (Photoshop/Canva). Understanding of social commerce (TikTok Shop, Instagram Shop).
Send CV at hr@althakeel.com

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month