Job Description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella - SALT, Parker's, Somewhere, Public, Soil, Shalwa and Kumo.


We are presently seeking to hire a highly qualified

Brand Manager

to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

Develop and execute overarching brand strategies that align with INDPT's goals, ensuring each restaurant maintains its unique "vibe" and DNA. Lead the charge on innovative campaigns and high-energy product launches that cut through the noise and resonate with our target audience. Protect and polish our brand identities by overseeing the creation of all multimedia content and marketing assets, ensuring they are always on-point. Act as the connective tissue between the Creative, Operations, and Sales teams to make sure our brand message is delivered consistently at every touchpoint. Keep a pulse on the market by monitoring trends, consumer shifts, and competitor moves to spot the next big opportunity before anyone else does. Build and manage a powerful digital presence, from social media strategy to high-impact influencer partnerships that drive visibility and engagement. Drive brand loyalty through strategic community engagement, PR activities, and CSR initiatives that reflect our values and connect with the heart of the city. * Own the numbers by tracking KPIs and delivering sharp, data-driven reports to the executive team with clear recommendations for growth and improvement.