Job Description

Job Summary:

We are seeking a highly driven and creative

Brand Manager

to lead the development, positioning, and growth of our

Korean beauty product lines

. The ideal candidate will have strong experience in brand strategy, product marketing, and category management, with a deep understanding of K-beauty trends, consumer behavior, and retail dynamics.

Key Responsibilities:

Develop and implement

brand strategy

to increase market share, visibility, and consumer engagement for Korean beauty products. Manage

product lifecycle

from concept to launch -- including positioning, pricing, packaging, and promotion. Conduct

market research

to analyze competitors, identify emerging trends, and develop strategic action plans. Work closely with suppliers, distributors, and marketing teams to ensure consistent brand image and alignment with global K-beauty standards. Plan and execute

marketing campaigns

, collaborations, and influencer partnerships to build brand awareness and loyalty. Monitor

sales performance, ROI, and brand KPIs

to ensure targets are achieved and marketing spend is optimized. Collaborate with retail and e-commerce teams to ensure effective product displays, stock availability, and promotional strategies. Prepare regular

reports and presentations

for management on brand performance, consumer insights, and future strategy.

Requirements:

Bachelor's degree in

Marketing, Business, or related field

(Master's preferred). Minimum

3-5 years of experience

in brand management, preferably within the

beauty, cosmetics, or skincare industry

. Proven knowledge and passion for

Korean beauty brands, trends, and ingredients

. Strong strategic thinking, analytical, and communication skills. Experience in

digital marketing and influencer marketing

highly desirable. Ability to multitask in a fast-paced environment and work cross-functionally with marketing, sales, and product teams. Fluency in

English

;
Job Type: Full-time

Pay: AED3,000.00 - AED4,500.00 per month