Brand Manager
Dubai, United Arab Emirates
Job Description
BettingJobs are working with an Online Sportsbook and Casino Operator within the iGaming industry, who are looking to add a Brand Manager to their team based in Dubai.
Responsibilities:
- Analyse brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to "take action".
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand's direction, choices and tactics.
- 4 plus years of experience.
- Minimum bachelor's degree. Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with latest trends and marketing best practices Job Summary
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
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Job Detail
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Job IdJD1916401
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned