Brand Manager
Dubai, DU, AE, United Arab Emirates
Job Description
Role Overview
Were looking for a strategic and hands-on Brand Manager to lead the growth of our Soda Water product line. Youll oversee everything from positioning to promotion, ensuring the brand stands out in a competitive F&B market.
Responsibilities
Brand Strategy & Positioning
Develop and execute brand plans aligned with business goals Define the brands voice, image, and market positioning Ensure consistency across all touchpoints
Product Marketing
Collaborate with R&D on new product development and packaging Plan and manage go-to-market strategies for product launches
Campaign Development
Lead integrated marketing campaigns across digital, retail, and OOH Coordinate with creative and media agencies
Consumer & Market Insights
Conduct market research and track industry trends Analyze brand performance and identify growth opportunities
Channel & Trade Marketing
Work with sales teams to ensure strong brand presence across HORECA, retail, and e-commerce Support in-store activations and POS materials
Budget Management
Manage brand marketing budgets Track and report ROI on marketing initiatives
Cross-functional Collaboration
Partner with Sales, Digital, and Supply Chain teams to ensure seamless execution
Requirements
Bachelors degree in Marketing, Business, or related field (MBA is a plus)
- 5 - 8 years of experience in brand management, preferably in beverages or F&B
Track record of launching or scaling a consumer brand
Strong understanding of consumer behavior and marketing analytics
* Excellent communication and project management skills
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Job Detail
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Job IdJD1912120
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned