Job Description

We are looking for a dynamic and strategic

Brand Manager

to lead the brand development and positioning of our fashion clothing line. The ideal candidate will have a strong background in fashion retail and brand strategy, with the ability to translate market trends into brand growth initiatives. You will be responsible for managing the brand identity, driving awareness, and ensuring consistent messaging across all touchpoints.

Key Responsibilities:Brand Strategy & Positioning

Develop and implement a long-term brand strategy aligned with business goals. Define and maintain a strong, consistent brand identity across all channels and campaigns. Conduct market research to understand consumer insights, trends, and competitor positioning.

Marketing & Campaign Management

Plan, develop, and execute brand campaigns to build awareness and drive sales. Work closely with the creative and digital teams to produce compelling visual and content assets for both online and offline channels. Manage seasonal lookbooks, launches, and promotional activities in alignment with the product calendar.

Product & Trend Collaboration

Collaborate with the design and merchandising teams to ensure product assortments reflect brand values and resonate with target customers. Provide insights into market trends, customer preferences, and seasonal styles to support product development.

Brand Communication

Oversee all brand communications including advertising, public relations, influencer partnerships, and social media. Ensure messaging consistency across platforms, from e-commerce and retail stores to packaging and visual merchandising.

Performance Monitoring & Budgeting

Track and analyze brand performance using KPIs such as brand awareness, engagement, and sales impact. Manage the brand budget efficiently, allocating resources to high-impact initiatives. Generate regular reports and presentations on brand health and campaign effectiveness.
Job Type: Full-time

Pay: From AED10.00 per month

Experience:

* RETAIL CLOTHING: 4 years (Required)