Job Description

Job Summary:

We are seeking a strategic, creative, and highly motivated

Brand Manager

to lead the brand development and marketing initiatives for our apparel/clothing line. This role will be responsible for building brand equity, ensuring consistency across all customer touchpoints, and driving the brand's positioning in a competitive fashion market.

Key Responsibilities:

Brand Strategy & Positioning

Develop and implement comprehensive brand strategies that align with the company's overall vision and business goals. Define and refine the brand's tone, voice, and visual identity. Conduct competitive analysis and market research to identify trends, opportunities, and consumer insights.

Marketing Campaigns

Plan and execute integrated marketing campaigns across digital, print, retail, and social media channels. Collaborate with internal teams and external agencies to develop campaign concepts, photoshoots, content, and promotional material. Monitor and analyze campaign performance metrics to optimize ROI.

Product & Collection Launches

Coordinate seasonal product launches, ensuring all brand assets, packaging, and messaging are aligned with brand guidelines. Work closely with product development, merchandising, and design teams to ensure product-market fit.

Retail & E-Commerce Experience

Ensure consistent brand presentation across retail stores, e-commerce platforms, and third-party sellers. Collaborate with UX, visual merchandising, and retail teams to enhance brand experience in physical and digital environments.

Brand Partnerships & Influencer Collaborations

Identify and manage relationships with influencers, stylists, celebrities, and brand ambassadors. Develop strategic partnerships and collaborations to enhance brand visibility and credibility.

Budget & Reporting

Manage the brand marketing budget and allocate resources effectively. Track KPIs, prepare reports, and present findings to senior leadership.

Qualifications:

Bachelor's degree in Marketing, Fashion, Business, or related field (MBA is a plus). 4+ years of experience in brand management or marketing within the fashion/apparel industry. Strong understanding of fashion trends, consumer behavior, and market dynamics. Proven experience managing end-to-end brand campaigns. Excellent communication, leadership, and project management skills. Proficiency with tools like Adobe Creative Suite, Google Analytics, Shopify, and social media platforms.

Preferred Qualities:

Passion for fashion, streetwear, or lifestyle branding. Experience working with DTC (Direct-to-Consumer) brands. Ability to thrive in a fast-paced, creative, and entrepreneurial environment. Strong visual and creative sensibility.
Job Type: Full-time