Job Description

Job Title:

Group Brand Manager - E-Commerce

Location:

Maadi - Full Time / Onsite - 9AM : 6PM

Department

: Marketing

Reporting To

: Head of Marketing

About us:

Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home decor, and more.

Job Summary:

The Group Brand Manager leads the brand strategy and day-to-day brand management across the company's full portfolio of brands and sub-brands. This role is responsible for maintaining a unified brand system while allowing each brand to express its unique positioning. The Brand Manager translates strategy into executable plans and leads cross-functional execution through the in-house team (creative, content, performance, product, sales, and operations) to ensure consistency, growth, and brand equity across all touchpoints.

Key Responsibilities

1) Brand Strategy & Positioning

Own the brand architecture across the portfolio (master brand, sub-brands, endorsed brands, product lines). Define and maintain each brand's positioning, messaging, value proposition, tone of voice, and narrative. Lead annual/quarterly brand planning, including brand priorities, campaigns direction, and roadmap alignment. Ensure all brands align with the group's vision, values, and long-term goals.

2) Brand Governance & Consistency

Own and maintain brand guidelines for all brands (visual identity, typography, colors, voice, messaging, usage rules). Build and enforce brand approval workflows with clear decision rights across teams. Ensure consistency across all customer touchpoints (digital, physical, internal, partner-facing). Maintain a centralized brand asset library and naming/packaging conventions.

3) Campaign Direction & Execution with In-House Team

Translate brand strategy into briefs and campaign plans that the in-house team can execute. Lead creative direction alignment (concepts, key visuals, copy direction) and ensure quality control. Coordinate cross-functional execution with internal stakeholders to deliver brand initiatives end-to-end. Ensure brand plans are implemented on time and to standard across all channels.

4) Brand Experience & Customer Touchpoints

Map the customer journey per brand and identify key moments that shape perception. Ensure a consistent and high-quality brand experience across platforms and communications. Partner with product/operations teams to align brand promises with delivery and service standards.

5) Market & Consumer Insight (Internal + External)

Run ongoing brand health monitoring through insights, feedback loops, and internal data. Track brand perception, messaging effectiveness, and audience sentiment. Translate insights into actionable improvements for brand strategy and communication.

6) Stakeholder Management

Act as the brand lead across departments, ensuring alignment and smooth collaboration. Present brand strategy, campaign direction, and brand performance updates to leadership. Manage external partners when needed (agencies, production houses, freelancers) while keeping in-house execution central. Deliverables (What this role produces) Group brand architecture + portfolio brand map Brand guidelines and brand governance system (approval flows + asset library) Positioning decks for each brand (persona, messaging, USP, tone) Quarterly brand plans and campaign calendars Creative briefs and messaging frameworks Brand experience standards and touchpoint checklist Brand performance and brand health reporting framework

Qualifications

5+ years of proven experience managing

multiple brands

or a

brand portfolio

(group/holding/house of brands). Strong ability to translate strategy into execution and manage delivery through internal teams. Expertise in brand systems: identity, messaging, positioning, brand architecture, tone of voice. Experience leading cross-functional collaboration (creative, content, performance, product, sales, CX). Strong briefing skills, creative judgment, and quality control standards. Excellent communication, stakeholder management, and presentation skills. High ownership mindset with structured planning and strong follow-through. Experience building or rebranding brands from scratch. Experience setting up brand governance frameworks and asset management systems. Familiarity with customer journey mapping and experience design. Comfort working in fast-paced, multi-project environments. FMCG experience is a must Master's degree is a plus

Core Competencies

Brand Strategy & Positioning Portfolio/Brand Architecture Thinking Creative Briefing & Direction Execution Management (through in-house teams) Attention to Detail & Brand Consistency Insight-Driven Decision Making Stakeholder Management & Influence Planning, Prioritization, and Process Discipline

KPIs

Brand Strategy & Governance

Brand guideline completeness, adoption, and compliance across teams Brand consistency across key touchpoints and channels Effectiveness of brand approval workflow (clarity, speed, reduced rework) Quality and usability of the brand asset library and naming conventions

Execution & Delivery

Timely delivery of brand initiatives and campaign rollouts Brief quality and alignment (reduced back-and-forth, fewer revisions) Cross-functional execution effectiveness (handoffs, coordination, clarity) Creative and messaging quality control outcomes

Brand Performance & Health

Brand awareness direction and share of voice progression (as tracked internally) Brand sentiment and audience feedback trends Message clarity and resonance based on engagement patterns and qualitative feedback Brand preference indicators and loyalty signals (as measured internally)

Internal Impact

Stakeholder satisfaction with brand support, clarity, and partnership Team alignment on brand priorities and decision-making Reduced inconsistency and duplicated efforts across brands

Why Join Us:

Collaborative and supportive work environment Opportunity to contribute to process improvements Professional growth and learning opportunities
Please send your CV.

Job Type: Full-time

Pay: From E15,000.00 per month

Application Question(s):

What is your salary expectation? How much is your Previous Salary?
Experience:

brand management: 3 years (Preferred) * e-commerce: 2 years (Preferred)