Description

Brand & Digital Marketing Manager - Jumeirah Group and Corporate

United Arab Emirates

TRENDING

JOB DESCRIPTION

About Jumeirah & the Hotel:

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different\xe2\x84\xa2 brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 25 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for a Brand Manager to join Brand & Digital Marketing team in Jumeirah Group. The main duties and responsibilities of this role:

Brand creation and management:

Develop, implement, and guard brand and content guidelines for verbal and visual communication, including photography, videography, and collateral, ensuring outcome, usage, and compliance across all Jumeirah hotels.

Apply Jumeirah brand values to new openings locally and globally, and develop property specific positioning documents, identities, guidelines, and programs where required - liaising with key departments across the organization so these become a brand differentiator, guide, and best practice across Jumeirah globally.

Assist in creation, development, and implementation of new hotel and F&B concepts within the Group\'s portfolio, including core value proposition, naming, strategic pillars, visual identity, tone of voice, visual and verbal communication, brand positioning, stories, and differentiators.

Oversee design, production, and delivery of brand materials (offline and online) while negotiating with third party suppliers.

Manage creative agencies in the production of brand content, visual identity, and applications.

Support the management of Jumeirah\'s sponsorship strategy, relationship management, and measurement.

Initiate and manage engagement with agencies and third-party suppliers for end-to-end production of brand requirements, including brief writing, scope writing, contract management (in conjunction with our Supply Chain and Legal teams), negotiations, budget management, production, quality control, implementation and application.

Roll out and implementation:

Pre-opening support to roll out the brand in new properties globally and ensure standards and guidelines are maintained while working in conjunction with key operational departments across Jumeirah and provide assistance and guidance where required, monitoring operational compliance

Support Director Brand and VP of Marketing in engaging with the training, marketing, and HR departments to ensure brand standards are infused into employee trainings and on-boarding. Ensure consistent brand messaging through brand immersion sessions for all external agencies and partners, owners, developers, hotels, and other stakeholders as required.

Brand auditing after roll-pout to ensure adherence to brand guidelines, programs, and guest experiences through the Jumeirah portfolio and operational verticals.

Visit properties for ad-hoc brand auditing and compliance visits.

Growth

Support Director of Brand and VP of Marketing in using research, market trends, and aggregate guest feedback to highlight areas for improvement and differentiation, developing and presenting strategies, business drivers, etc.

Collect and develop presentations on key data points to support the distribution of the Jumeirah brand in market.

Attend conferences and trainings as required.

About you:

The ideal candidate for this position will have the following experience and qualifications:

Bachelor\'s Degree in Marketing, Business, Brand Management, or equivalent from an accredited and renowned University.

Solid understanding of brand building, brand development, brand measurement, and marketing strategies

Strong understanding of marketing and media strategy, planning, and campaign management

Good understanding of content development and campaign production

Strong communications and writing skills

Strong interpersonal and negotiation skills

Strong project management skills across multiple workstreams, including time management and reporting

Strong presentation development and delivery skills

Proficiency in Microsoft Suite

At least 4 years of marketing experience, preferably with a recognized hospitality or travel organization (such as hotel, destination management office, or trade partner) or luxury brand, etc.

About the Benefits:

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, life insurance, service charge, and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

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JOB INFO

Job Identification

336

Job Category

Sales & Marketing

Apply Before 05/29/2023, 12:59 PM

Degree Level Bachelor\'s Degree

Job Schedule Full time

Locations Downtown Dubai, Dubai, AE

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