Job Description

Description

Brand and Digital Marketing Manager - Loyalty - UAE

Job No: 573359

Location: UAE

Brand & Digital Marketing Manager - Loyalty

Company Description

[Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.] - Place holder

Reporting to Senior Brand and Marketing Manager

Role Profile

Lead the marketing campaigns end to end to drive key programme KPI's

Support in brand building activities and value creation from the loyalty programme

Maintain communications calendar and clash of communications to customers

Review content and ensure brand guidelines are respected and followed

Support the Loyalty team delivering the launch and roll out business as usual marketing of Alshaya's loyalty programme

Build and leverage the Loyalty programme as one of the leading programmes in the region

Key Performance Areas

Support in brand marketing, social media, content, creative, PR, communications, CX

Identify value driving initiatives through data analysis

Develop tailored marketing materials for each customer segmentation

Help create a strong value proposition to service identified segments through engaging content

Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes)

Deliver integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.

Monitor and maximise customer lifetime value strategies

Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar

Deliver impactful, relevant omnichannel communications to drive engagement and increase linkage (aligned to the Loyalty Marketing Plan Strategy)

Stay updated on market trends and innovations, CRM and customer loyalty best practices

Report and measure on performance of all marketing activities

Work closely with Brand Health Tracking teams to measure the health and performance of brand

Develops and implements digital strategies to increase app downloads, app usage and CRM engagement

Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.

Skills Required

Essential

Strategic thinker with an emphasis on operational excellence

Experience with overseeing web, app and digital projects

Ability to think of big picture and go into finer details as required

Commercial and ROI driven

Collaborative, customer-focused and able to create and translate visible value to the loyalty programme

Proactive, self-managing with organisational skills

Good problem-solving and a logical approach to work

Time and task management and prioritisation skills

Excellent communicator

Leadership and teamwork skills balance

Curious and enthusiastic to make an impact and take on challenges

Excellent written and spoken English (Arabic a bonus)

Experience

4+ years direct experience in Brand Marketing, CRM or Loyalty

2+ years in ATL and BTL marketing roles

Experience with Retail brands - areas of Fashion / Apparel / Beauty / Wellness

Strong experience of planning, executing and delivering Marketing Campaigns

Understanding of the different marketing communication channels (CRM, Offline, Digital, Social, ATL, BTL)

Expert user of MS Office: Excel, Word, PowerPoint

Experience with paid media, SEO and social

Read more about Alshaya Group

Application close: 24 Oct 2022