About the Company:

ADNOC Distribution is on a journey to change the retail landscape, delivering tangible actions to facilitate progress in providing sustainable mobility solutions for our customers. We are taking bold and transformative steps to grow our domestic and international footprint for our customers. We are customer-centric, offering digitally enabled journeys and providing innovative products and services to drive accelerated and sustainable development for the future of mobility. ADNOC Distribution markets, sells, and distributes transportation fuel to both retail and commercial customers. We also run non-fuel services at our service stations.

About the Job:

Act as the custodian of all branding and communication activities and lead the creation and execution of effective customer communications across all channels to ensure promotion of the brand, products and image in line with the corporate strategy.

KEY ACCOUNTABILITIES:

Brand Design and Compliance

• Oversee all aspects of the brand identity associated with ADNOC Distribution in branch architecture, communications, applications and advertisements, in order to ensure that the overall branding objectives are achieved, and the right messages are disseminated in line with the corporate guidelines.
• Formulate and lead the implementation of the brand strategy and identity in line with the overall marketing and business strategy and objectives.
• Ensure that all aspects of the brand environment are within the corporate brand identity guidelines.
• Ensure brand compliance and consistency across all ADNOC Distribution\xe2\x80\x99s offerings, facilities, premises and across media channels.
• Act as an internal consultant and collaborate with all function to guide and establish internal/external quality standards and ensure alignment with marketing strategic and brand objectives.

Marketing of Products

• Provide guidance related to brand design and alignment in the development of new concepts and ideas to launch new product offerings to meet unsatisfied demands and improve sustainable growth.
• Collaborate with all marketing teams and product owners to develop advertising story guidelines and communication requirements and collateral for products, services and events that are in line with the brand image.
• Collaborate with sales teams to turn the \xe2\x80\x9cselling stories\xe2\x80\x9d into sales tools to effectively present the brands, products and marketing initiatives to their customers, to support revenue growth.

Management of External Agencies

• Manage and direct the selected advertising agency to ensure the right messaging and corporate identity are disseminated through the required media arena.

Functional Activity Coordination

• Coordinate activities of specific functions related to retail, production, sales, advertising, promotion, market research, purchasing, distribution, package development and finance as they input and relate to ADNOC Distribution\xe2\x80\x99s brand to ensure consistency and alignment.

Market Intelligence, Competitive Position Analysis and Consumer Models

• Provide consumer insights related to demand and supply in key demographic segments, including regional trends to support informed decision making within the senior leadership team.
• Analyse competitive brand positioning and recommend appropriate changes to ensure protection of ADNOC Distribution\xe2\x80\x99s products, services and market share.
• Develop models to measure customer value, behaviour, loyalty and preferences, creating profitable cross-sell/up-sell and retention opportunities and increasing customer satisfaction.

Relationship Management

• Manage the development and maintenance of effective key business relationships with all relevant external/internal entities and all sections with the highest standards of business ethics, whilst promptly attending to all critical issues in-order to ensure the services required by the organisation are delivered in the most effective manner

Minimum Requirements:

• Bachelor\xe2\x80\x99s degree in marketing or equivalent.
• 10 years of experience in Marketing / Brand Management, of which at least 4 years in a senior professional role, with growing managerial accountability, preferably in the retail sector or in a similar environment.

• Strong knowledge of ADNOC Distribution\xe2\x80\x99s business objectives, operations and of the regional laws and regulations
• Regional exposure and retail background are a plus.

1. JOB PURPOSE:
Act as the custodian of all branding and communication activities and lead the creation and execution of
effective customer communications across all channels to ensure promotion of the brand, products and image
in line with the corporate strategy.

2. KEY ACCOUNTABILITIES:
Job Specific Accountabilities
Brand Design and Compliance
\xef\x82\xb7 Oversee all aspects of the brand identity associated with ADNOC Distribution in branch architecture,
communications, applications and advertisements, in order to ensure that the overall branding
objectives are achieved, and the right messages are disseminated in line with the corporate
guidelines.
\xef\x82\xb7 Formulate and lead the implementation of the brand strategy and identity in line with the overal l
marketing and business strategy and objectives.
\xef\x82\xb7 Ensure that all aspects of the brand environment are within the corporate brand identity guidelines.
\xef\x82\xb7 Ensure brand compliance and consistency across all ADNOC Distribution\xe2\x80\x99s offerings, facilities,
premises and across media channels.
\xef\x82\xb7 Act as an internal consultant and collaborate with all function to guide and establish internal/external
quality standards and ensure alignment with marketing strategic and brand objectives.
Marketing of Products
\xef\x82\xb7 Provide guidance related to brand design and alignment in the development of new concepts and ideas
to launch new product offerings to meet unsatisfied demands and improve sustainable growth.
\xef\x82\xb7 Collaborate with all marketing teams and product owners to develop advertising story guidelines and
communication requirements and collateral for products, services and events that are in line with the
brand image.
\xef\x82\xb7 Collaborate with sales teams to turn the \xe2\x80\x9cselling stories\xe2\x80\x9d into sales tools to effectively present the
brands, products and marketing initiatives to their customers, to support revenue growth.
Management of External Agencies
\xef\x82\xb7 Manage and direct the selected advertising agency to ensure the right messaging and corporate identity
are disseminated through the required media arena.
Functional Activity Coordination
\xef\x82\xb7 Coordinate activities of specific functions related to retail, production, sales, advertising, promotion,
market research, purchasing, distribution, package development and finance as they input and relate
to ADNOC Distribution\xe2\x80\x99s brand to ensure consistency and alignment.
Market Intelligence, Competitive Position Analysis and Consumer Models
\xef\x82\xb7 Provide consumer insights related to demand and supply in key demographic segments, including
regional trends to support informed decision making within the senior leadership team.
\xef\x82\xb7 Analyse competitive brand positioning and recommend appropriate changes to ensure protection of
ADNOC Distribution\xe2\x80\x99s products, services and market share.
\xef\x82\xb7 Develop models to measure customer value, behaviour, loyalty and preferences, creating profitable
cross-sell/up-sell and retention opportunities and increasing customer satisfaction.
Relationship Management
\xef\x82\xb7 Manage the development and maintenance of effective key business relationships with all relevant
external/internal entities and all sections with the highest standards of business ethics, whilst promptly
attending to all critical issues in-order to ensure the services required by the organisation are delivered
in the most effective manner
Generic Accountabilities
Management
\xef\x82\xb7 Plan and supervise the activities of the personnel and resources of the Section to achieve the
Department objectives in an efficient and cost -conscious manner while ensuring implementation of
approved operational plans for the Section in line with Department objectives.
\xef\x82\xb7 Develop the knowledge, competencies and innovative spirit in the Section and support the
establishment of Personal Development Plans (PDP\xe2\x80\x99s), Succession Planning and Talent pipeline within
the Section in coordination with the Human Capability Group to continuously develop employees with
emphasis on UAE Nationals to meet Emiratization targets.
Budgets and Operational Plans
\xef\x82\xb7 Compile and provide input for preparation of the Department budgets and regularly monitor expenditure
against approved the Section budget levels.
\xef\x82\xb7 Investigate, highlight and reconcile any significant variances to ensure effective performance and cost
control.
Policies, Systems, Processes & Procedures
\xef\x82\xb7 Lead the implementation of approved Section policies, processes, systems, standards, procedures and
internal controls in order to support execution of the Department work programs in line with Company
and International standards.
Performance Management
\xef\x82\xb7 Implement the Company Performance Management System for individuals within the Section in
accordance with Company approved guidelines and continuously monitor the achievement of the
Section KPIs related to the approved Annual Performance Management Contract and the Balanced
Score Card.
Organisation Structure and Development
\xef\x82\xb7 Review, develop and recommend the appropriate organisation structure for the Section that will best
utilise human capital while proactively incorporating sustainability into the on-going work practices to
meet the business objectives.
Innovation and Continuous Improvement
\xef\x82\xb7 Encourage innovation, enhance employee motivation and support initiatives for implementation of
Change Management to continuously improve operations and services.
\xef\x82\xb7 Propose improvements in internal processes against best practices in pursuit of greater efficiency in
line with ISO standards in order to define intelligent solutions for issues confronting the Section.
Health, Safety, Environment (HSE) and Sustainability
\xef\x82\xb7 Support the institution of an HSE culture and ensure compliance with relevant HSE policies, procedures,
systems & controls and applicable legislation and sustainability guidelines across the Section in line
with international standards, best practices and ADNOC Code of Practices.
\xef\x82\xb7 Ensure adequate HSE training and induction for all Section employees to meet HSE standards.
Management Information Systems (MIS) and Reports
\xef\x82\xb7 Prepare all Section MIS and progress reports to provide accurate and timely reports and necessary
information to Company Management to effectively manage the business.

3. COMMUNICATIONS & WORKING RELATIONSHIPS:
Internal
\xef\x82\xb7 Across ADNOC Distribution
\xef\x82\xb7 Division heads
\xef\x82\xb7 Retail Teams
External
\xef\x82\xb7 Agencies
\xef\x82\xb7 Media
\xef\x82\xb7 Government Authorities
\xef\x82\xb7 Partners

4. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:
Minimum Qualification
\xef\x82\xb7 Bachelor\xe2\x80\x99s Degree in Marketing or equivalent.
Minimum Experience & Knowledge & Skills
\xef\x82\xb7 10 years of experience in Marketing / Brand Management, of which at least 4 years in a senior
professional role, with growing managerial accountability, preferably in the retail sector or in a similar
environment.
\xef\x82\xb7 Regional exposure and retail background are a plus.

ADNOC