Job Description

Job Title:

Brand & Content Lead

Job role :

To translate the

Carwox vision, values, and growth journey

into compelling digital content across social media platforms, building trust, brand authority, and readiness for multi-location and franchise expansion.

Key Responsibilities:

Content Creation & Storytelling (Core) Create original

photo, video, reel, and short-form content

from garage operations, team, customers, and leadership
2. Social Media Ownership

Fully manage Carwox social media platforms: Instagram Facebook TikTok, YouTube Shorts, LinkedIn) Plan and execute

monthly content calendars

aligned with: Brand goals
3. Vision Translation

Understand founder's vision and long-term goals (expansion, franchising, brand leadership) Convert vision into: Content themes Campaign ideas Series (education, trust, behind-the-scenes, leadership) Ensure all content answers:"Why should customers trust Carwox?"
4. Community & Engagement

Respond to comments and DMs professionally Build community trust and engagement Highlight customer feedback, reviews, and testimonials Coordinate with front office/service advisors for customer stories
5. Campaigns & Growth Support

Assist in planning: Service campaigns Seasonal promotions Brand awareness initiatives Shoots Support new branch launches with digital content
6. Brand Consistency & Documentation

Maintain brand consistency across all platforms Help build: Content SOPs Posting guidelines Visual reference library Prepare the brand to be

replicated across future franchises

7. Performance Tracking

Track basic social media KPIs: Reach Engagement Follower growth Leads from social Provide

simple monthly reports

with insights and improvement ideas

Required Skills & Profile

Must-Have

Strong

content creation skills

(video + photo) Excellent understanding of

Instagram Reels & Meta platforms

Ability to edit videos (CapCut / Premiere / VN / InShot) Clear understanding of

branding, not just posting

Good communication skills (English mandatory, Arabic/Hindi/Malayalam is a plus) Willing to be

on-ground in garage

to capture real content
Preferred (Big Plus)

Experience in automotive, luxury, or service industry Understanding of UAE audience behavior Ability to work independently without micromanagement Eye for premium visual aesthetics

Personality & Mindset (Non-Negotiable)

Vision-driven, not task-driven Curious and proactive Comfortable interacting with technicians, customers, and management Takes ownership of brand image Thinks long-term, not viral-only
Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Required)
License/Certification:

* uae driving lisence (Required)