Brand & Communication Specialist
Dubai, United Arab Emirates
Job Description
Have you ever imagined to be part of one of the biggest food companies in the world?
Nourish life is our commitment. This is not limited to food production \xe2\x80\x93 it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 90,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.
Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.
Come and join us to be part of this food giant!
BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.
#WeareBRF
The Brand & Communication Specialist role will be crucial in executing brand and communication strategy, branding initiatives and events, reinforcing brand equity, aligning communication with business objectives through the following activities:
- Create communication briefs aligned with overall brand strategy and business objectives
- Define media strategy based on the campaign\xe2\x80\x99s objectives
- Implement ATL campaign campaigns
- Develop BTL toolkits (in-store branding) for regional campaigns and innovation launches
- Raise awareness regarding marketing campaigns internally
- Ensure consistent execution of the campaigns across all activation touchpoints
- Monitor and report on the success of campaigns, making recommendations for improvement and optimization
- Manage the planning, logistics and execution of events and exhibitions
- Develop and maintain strong communication with agencies and key stakeholders
- Oversee the design and development of event and exhibition branding materials
- Raise awareness internally and externally regarding event
- Evaluate the success of events and exhibitions and make recommendations for improvements
- Lead packaging projects, including visual identity revamp, new packaging for innovations, line extensions and packaging optimization projects
- Collaborate with cross-functional teams, including marketing category, trade marketing and sales, consumer insights, innovations, procurement, and finance, among others
- Manage multiple agencies of different disciplines, including advertising, media, packaging and events
- Manage project budget thoroughly to ensure adherence with the forecast and targets.
Requirements
- Bachelor\xe2\x80\x99s degree in business management, marketing, or a related field
- Fluent in English
- Arabic is a plus
- 4+ years of experience in an FMCG company within the marketing function
- Minimum of 2 years\xe2\x80\x99 in brand or communication roles in the Middle East
- Minimum of 2 years\xe2\x80\x99 experience in events & exhibitions
- Desirable experience in PR
Knowledge & Skills
- Foundation of marketing experience in consumer brand marketing
- Campaign building experience, both ATL and BTL
- Media strategy and planning know-how
- Solid experience in managing events and exhibitions
- Excellent interpersonal, written, and verbal communication skills
- Excellent analytical skills
- Strong project management skills, with the ability to manage multiple projects and stakeholders and prioritize tasks effectively
- Ability to work well under pressure and meet tight deadlines
- Ability to work independently and as a part of the team
- Budget management experience
- Proficiency in Microsoft Office (PowerPoint, Excel, Word)
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Job Detail
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Job IdJD1503038
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned