Brand Ambassador
Dubai, United Arab Emirates
Job Description
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Requisition Id: 1468
Location: Dubai, AE
About Edrington
Edrington\xe2\x80\x99s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
We have an exciting opportunity to join the EMEIA team in the role of Brand Ambassador, The Macallan based in Dubai. The Macallan Brand Ambassador\xe2\x80\x99s role is to engage and build strategic partnerships with top influencer groups, consumers and media, by bringing The Macallan \xe2\x80\x9cworld\xe2\x80\x9d to life in their key city. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences. As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance and trade education in priority accounts.
The role will involve extensive event hosting and some potential travel to Scotland to liaise with the distillery teams & host key influencer visits. It is vital that The Macallan Brand Ambassador embodies the essence of the brand in both appearance, behaviour and delivery of key brand messages.
The Brand Ambassador is the face of The Macallan brand in Dubai (working alongside the Regional Brand Education Manager (BEM)) and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders including local strategic partner. They will help to drive an increase in The Macallan\xe2\x80\x99s \xe2\x80\x98salience\xe2\x80\x99, as measured by established tracking tools.
Skills and Experience
Our ideal candidate will be educated to degree level or equivalent with extensive experience working within the luxury category and alcohol brand(s) and their clientele. The successful candidate will be socially connected with influenced communities in key markets and be an inspiring public speaker with strong presentation skills. You will be a natural networker who ideally has a passion for whisky. Fluency in English and eligibility to work in the UAE is essential.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
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Job Detail
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Job IdJD1514438
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned