Beauty & Wellbeing Digital Marketing Lead

Dubai, United Arab Emirates

Job Description

ABOUT UNILEVER:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people \xe2\x80\x93 we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don\xe2\x80\x99t believe in the \xe2\x80\x98one size fits all\xe2\x80\x99 approach and instead we will equip you with the tools you need to shape your own future.

ABOUT DMC:

The DMC model integrates Digital Marketing, Media and dCommerce to respond on the convergence of Media and Commerce. Our key mission is to be Unilever\xe2\x80\x99s fully integrated growth driving digital acceleration engines that drive our brands to be unmissable through planning and delivery of world class Digital Marketing, Media and Digital Commerce.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a strategic, experienced, driven, and motivated digital strategy manager then this role is just for you. This role requires expertise and significant experience in digital marketing and data. It requires the ability to show thought-leadership in how we should apply digital marketing opportunities to our brands to drive growth and brand equity.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Digital Brand Planning:
  • Partner with brands to translate global digital strategy and local brand plans into digital activation and always-on plans.
  • Identify opportunities for digital to solve business challenges or fulfil the jobs to be done (JTBD) then pilot and scale these opportunities.
  • Be the go-to-expert on data-driven marketing and advise brands on how to accelerate this as part of their plans.
  • Define clear eco-systems with channel roles and holistic consumer journeys across Paid Owned and Earned
  • Create a data framework for activations to monitor and evaluate digital campaign performance, including the creation of a test and learn agenda.
  • Partner with DMC lead to ensure campaigns and always on plans are executed on time in full (OTIF).
  • Capture learnings from activities and ensure these are scaled across brand plans.
  • Demonstrate digital thought leadership and creativity across channels, finding and executing opportunities while creating efficiencies.
  • Elevate market learnings within Global brand and category digital communities to accelerate best practices across other markets.
Consumer Experience:
  • Drive best in class consumer experiences across all digital touchpoints with the objective of strengthening internal benchmarks scores for brands.
WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications
  • Minimum of 4+ years in Digital Marketing
  • Practical, cross-discipline strategic knowledge of data-driven digital landscape; Confident understanding of marketing and analytics packages e.g., Google Analytics, Adobe Marketing Cloud software, programmatic, creative development, and content management systems.
  • Succeeding in complex business environments; demonstrating matrix organization agility, creating business cases and driving business growth.
  • Simplifying complexity; ability to interpret complex business challenges and make informed decisions that drive successful activation plans.
Skills
  • Consumer-centric - able to intuitively understand and relate to what consumers need, distil data to get to insights that resonate with consumers.
  • Active listener - considering the perspective of others, activating the right plan based on holistic understanding of the business challenge and business need.
  • Curious connector - ability to connect the dots across people, projects, and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies.
  • Commercially minded - able to identify opportunities and deliver business results through digital.
  • Confident but considerate - a strong, respected voice that leads by example and simplifies complexity.
  • Lifelong learner \xe2\x80\x93 keen to test, explore, experiment, iterate, fail, and succeed.
  • Resilient and influential - thriving on challenge, bringing colleagues along on the journey.
  • Strong communicator - Superior verbal and written communications skills with extreme attention to detail
Leadership
  • You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
  • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
  • Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people \xe2\x80\x93 coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their \xe2\x80\x98Whole Self\xe2\x80\x99 to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever

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Job Detail

  • Job Id
    JD1642877
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned