Job Description

Job Title Digital Marketing Lead

Description

The Digital Marketing Lead manages and executes full scope of eDubbuy's digital marketing mix and programs in order to drive traffic, acquire new customers and grow sales on eDubbuy.com and Vahedna.com. Primary responsibilities include digital agency management, campaign management and implementation, and reporting. The position works closely with IT.

IDEAL CANDIDATE

Education and Experience Requirements
Bachelor's degree required in relevant field (Marketing, Business)
3-5 years of MEA experience with Digital or Online Marketing and Web Analytics
2+ years managing digital vendors/agencies including ROI, budget and planning
Knowledge of Email Marketing Programs and Email Service Providers (ESPs) preferred
Knowledge of consumer behavior and how to apply in the realm of digital marketing
Knoweldge of the affiliate space and how to execute an affiliate marketing strategy
Technical Skills and Experience
Proficiency with SEO, SEM, paid search, Google AdWords
Proficiency with attribution-based tracking, custom UTM tags and metrics
Proficient with Google Analytics
Experience of Social Media (Facebook, Instagram, Twitter, etc.) advertising landscape
Proficient with MS Office (Word, Excel, Powerpoint and Outlook)
Optional: Knowledge of Amazon's marketing tools
Optional: Knowledge of industry-leading email tools such as Bronto, SFMC, etc.
Consumer-focused with desire to create positive customer experience via digital marketing; ability to understand from consumer's perspective
Initiative, proactive, self-directed
Results-driven, goal-oriented
Ability to manage and prioritize against aggressive deadlines; attention to detail and accuracy for project execution
Analytical and creative skills
Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company
Team-oriented and collaborative
Effective communicator verbally and in writing, with customers and colleagues; articulate verbally and in writing
Effective time management, planning and prioritizing skills
Effective interpersonal skills
Problem solving, critical thinking
Organized, detail-oriented
Job Features
Job Category Digital Marketing, Information Technology

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