What you do
Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA is responsible for overseeing the B2C online sales and marketing efforts within their local markets. Key responsibilities include to:
Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in-line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
Managing the marketing budget and allocate spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
Setting campaign goals and objectives
Partnering with media agencies for media planning, buying and campaign optimization
Monitoring, tracking and reporting program performance metrics to key stakeholders; analyze results and make recommendations for improved performance
Monitor the P for the B2C business, and collaborate across functions to improve profitability.
Publish content to the website (AEM) to support organic search and regulatory requirements and monitor& report on website performance.
Remain current on competitor activity to ensure that AGA is well positioned in the market
Manage 3rd party agency relationships to ensure that programs are running efficiently and according to plan
Manage the rollout of key initiatives, such as ACPR, rebrand, and Allyz B2C
Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT and Market Management
Work on cross-functional teams to accomplish common goals
Exchange best practices within the B2C community
What you bring
Bachelor's degree in Marketing or related field
5+ years of digital marketing experience with primary focus on acquisition and retention programs
Experience working with a content management system (e.g. Abobe Experience Manager), as well as content development and publishing
Experience in insurance or financial services a plus
Experience in a multi-cultural work environment a plus
Excellent organizational, project management and interpersonal skills (including communication& stakeholder management)
Creative, yet metrics and analytics driven - ability to translate analytical results into an action plan
Ability to prioritize work in order to meet deadlines
Team player with strong cross-functional skills
Autonomous, Self-motivated result-oriented
An entrepreneurial spirit and interest in continuous learning, as well as, a passion for coming up with creative solutions
Passionate about leveraging technology to power the customer experience.
Intermediate level proficiency with Microsoft Office Suite
What we offer
Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.
We are there to empower and encourage you with your personal and professional development ensuring ?that you take control?by offering?a large variety of courses and targeted development programs.?All that in a global environment where internationalmobilityand career progression are encouraged. Caring for your health and well-being is key priority for us. This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance70128 | Marketing& Design | Professional | PG11 | Allianz Partners | Full-Time | Permanent
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