Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner\xe2\x80\x99s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world\xe2\x80\x99s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.



You will take the lead in conducting participatory design sessions, user testing activities, and behavioral research in real-world contexts, ensuring comprehensive insights across various accounts.

• Developing and nurturing relationships with client partners will be a crucial aspect of your responsibilities.

• You will be responsible for constructing visually engaging frameworks that effectively convey complex conceptual relationships.

• Identifying opportunities to enhance business value and improve user experience based on user research will be a key focus.

• You will lead participatory requirements gathering activities, working closely with partners to align objectives.

• Leading interviews, presenting findings to large client groups in workshop settings, and facilitating discussions to ensure alignment among partners will be part of your role.

• Overseeing the development of user scenarios and ensuring they are appropriately derived from behavioral segments/user profiles, addressing key user needs and illustrating important business opportunities.

• You will take the lead in creating organizational models, sitemaps, process/screen flows, and wireframes, presenting these deliverables to senior clients.

Technical & Product

• Your role will involve driving, overseeing, and providing thought leadership in evaluating the effectiveness of existing platforms in terms of usefulness, usability, visual design, content, and branding.

Business Acumen & Operational Efficiency

• Estimating, planning, and leading all creative work across various sub-domains (including Visual Design, Information Architecture, and Interactive Development) to deliver high-quality solutions for small-to-medium size projects.

Innovative & Analytical Mindset

• You will define best practices and standards related to persona development and behavioral segmentation, providing guidance to teams to align personas/segmentation with client/project objectives.

People & Leadership

Takes initiative to challenge an established point of view with respect and openness.

Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

Able to handle complex issues and make decisions even when missing information.

Qualifications

• BA/BS degree in Design (e.g. interaction, graphic, visual communications, product, industrial, etc), Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.

• 10+ years of experience.

• Solid verbal communication skills, with experience presenting to all levels of clients and co-workers

• Arabic Speaking would be highly preferred

• You are well-versed in user-centered design methods and techniques.

Digitas