United Arab Emirates University (UAEU), established in 1976 as a federal institution with a focus on intellect, culture, and science, is the oldest and leading university in the UAE. Known for its pioneering spirit, it is one of the top universities in the region, and has a vast and influential alumni network of more than 65.000 graduates. The "UAEU aims to be an innovative, socially-conscious university which will generate a community of future leaders by encouraging collaborative research, providing a learner-centric educational experience and cultivating a spirit of entrepreneurship." (mission statement). With the vision of "Advancing Knowledge, Serving Society, and Developing Future Leaders." In line with this mission and vision, the College of Business and Economics (CBE), AACSB accredited since 2000, redefined its strategy, accordingly, reflecting its ambition to be, from a business angle, a catalyst for technologically-driven innovation in relation with the digital economy and the 4IR, and focusing on
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