Job Description

Develop digital and social marketing strategies for CPG's portfolio to drive business growth and meet objectives. Plan and implement digital/social marketing campaigns for promotions, product launches, and new shop openings. This includes social content strategy, social media platform strategy, and ad management within the broader marketing plan. Work closely with the Digital Marketing Manager to determine priorities and develop relevant measurement metrics based on business goals. Lead social media content creation, platform management, and advertising campaigns to ensure high-quality performance and ROI. Manage day-to-day operations of social media accounts, ensuring content is timely, relevant, and aligned with brand goals. Oversee social media advertising efforts across platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat. Assist the Digital Marketing Manager in managing and optimizing the company's websites and digital platforms. Implement digital marketing tactics, including Google and social ads, to optimize growth and performance across platforms. Utilize web tracking and analytics tools such as GA4, GTM, etc., to monitor and optimize website performance and user experience. Source and manage agencies and vendors to support digital/social marketing needs. Collaborate with external partners to execute digital campaigns and ensure alignment with marketing goals. Assist with marketing budget management and the analysis of ROI on digital marketing initiatives. Track campaign performance and provide reports on key metrics, offering insights for optimization. Work closely with the Marketing Director, Digital Marketing Manager, and other departments to align on marketing efforts and ensure creativity, efficiency, and effectiveness. Enhance customer relationship management and database management with digital marketing tactics and best practices. Conduct industry and competitive research to stay informed on market trends and digital innovations. Stay up to date with emerging digital marketing trends and technologies to maintain the company's competitive edge.

Education:

Bachelor's degree in Business Administration, Marketing, or a related field. MBA is a plus.

Experience:

o At least 3 years of experience handling core campaign operations in search, paid social, display, and video advertising.

o Media planning experience is essential.

o Solid experience managing Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat Ads.

Technical Skills:

o Expertise in web tracking and analytics tools (e.g., GA4, GTM).

o Proficient in website creation and management.

o Mastery in social media scheduling, posting, and platform management.

o High proficiency in Excel and PowerPoint; ability to build weekly, monthly, and quarterly reports.

Industry Experience:

Preferred GCC regional experience and F&B industry experience.

Other Skills:

o Strong understanding of digital marketing tactics and tools.

Open to learning new skills and adapting to industry innovations

Job Type: Full-time