Job Description

Position: Brand & Marketing Strategist

Position:

Brand & Marketing Strategist

Department:

Marketing

Location:

Doha

Experience Required:

10-12 years (Preference for strong branding & BTL experience across multiple brands)

Salary - 12000 to 13000 QR

Note : We are looking for Hard Core Brand marketing people. We do not need digital marketing experience candidates.

Only female candidates

Role Overview

We are seeking an experienced Brand & Marketing Strategist who brings deep expertise in core branding and BTL marketing. As a multi-brand organization, we require someone who can build strong brand foundations, create cohesive multi-channel strategies, and drive customer retention and incremental revenue through innovative marketing approaches. The ideal candidate is strategic, hands-on, and able to manage diverse brand requirements without losing consistency or impact.

Key Responsibilities

1. Brand Strategy Development

Develop brand positioning, architecture, and long-term vision for multiple brands. Ensure consistent communication across digital, offline, retail, and experiential touchpoints. Build and enforce brand guidelines. Conduct competitive and consumer insight analysis.

2. BTL Marketing Execution

Plan and execute BTL activities: events, in-store promotions, sampling, and experiential campaigns. Manage vendors, negotiations, and cost optimization. Ensure on-ground excellence.

3. Customer Loyalty & Retention

Design and manage loyalty programs to drive repeat engagement. Collaborate with CRM/data teams on personalization. Use insights to improve retention and customer lifetime value.

4. Alternate Revenue Channels

Build partnerships with influencers, affiliates, and community groups. Explore channels like WhatsApp Commerce, community marketing, and referral programs. Test new models to drive incremental revenue.

5. Integrated Marketing

Align ATL, BTL, and digital for cohesive campaigns. Coordinate with digital teams for seamless integration. Track and report ROI across channels.
Job Type: Full-time

Pay: QAR12,000.00 - QAR13,000.00 per month