POSITION OBJECTIVE

The Assistant Marketing Manager will be responsible for implementing marketing strategies to develop the Lifestyle brand across the GCC in line with the business objectives and ensure that positioning of the brand is consistent throughout GCC.

The Assistant Marketing Manager will have a passion to transform the retail business, develop omni-channel strategies and increase brand visibility in the region.

Key Responsibilities

\xc2\xb7 Support the Marketing Manager to develop and implement marketing strategies that will make an impact, support the brand, and help increase sales, gross margin and market share targets.

\xc2\xb7 Manage the day-to-day marketing and communication activities across all channels; Digital, Social, Influencer, PR, Events, Trade and Retail Marketing.

\xc2\xb7 Plan, deliver and monitor campaigns and events to ensure that brand presence is maximized, and strategic objectives are met. This includes budgeting, briefing agencies, following up with suppliers, and securing approvals, while ensuring full adherence to Brand guidelines.

\xc2\xb7 Work in collaboration with Buying, Retail and Operations teams to produce and implement innovative and cost-effective campaigns across all channels.

\xc2\xb7 Create cross promotional opportunities and drive business KPIs of sales, UPT, ATV etc.

\xc2\xb7 Ensure all campaigns are aligned to the sales and business objectives for each category.

\xc2\xb7 Optimize campaigns and be agile to changing business needs and requirements.

\xc2\xb7 Track ROI and campaign performance for all campaigns to ensure deliverables and objectives are met.

\xc2\xb7 Build and maintain contacts with the media across the GCC.

\xc2\xb7 Planning, measuring and managing digital marketing campaigns.

\xc2\xb7 Develop and implement comprehensive social media strategies for Instagram, Facebook, TikTok, Snapchat, Twitter, and Pinterest, ensuring alignment with our brand\'s objectives and identity with specific KPIs.

\xc2\xb7 Drive agile social media content creation with an understanding of social media behaviour, trends, and regional relevance.

\xc2\xb7 Envision and implement brand-specific owned & paid social media strategies to grow followers and engagement across social channels, specifically Instagram, TikTok and Facebook.

\xc2\xb7 Develop social calendars that drive impact and deliver big, engaging ideas, brand aesthetic, reach and buzz on our platforms.

\xc2\xb7 Conceptualize and lead the creation of compelling content for organic & paid social media channels.

\xc2\xb7 Ensure all creatives, content, collaterals, and marketing materials comply with brand guidelines.

\xc2\xb7 Plan, execute, and manage influencer campaigns across the GCC region, from the initial ideation to tracking and reporting on campaign performance. Liaise with agencies for content creation and execution.

\xc2\xb7 Manage and coordinate all Influencer campaigns including, contracts, negotiations, content, deliverables and timings.

\xc2\xb7 Create a brand specific influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships.

\xc2\xb7 Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on social media channels.

\xc2\xb7 Bring and develop a solid network of influencer talent; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships.

\xc2\xb7 Conduct periodic competitive research to study communication and market trends to elevate Lifestyle campaigns and stay ahead of the curve.

\xc2\xb7 Conducts research to identify key market opportunities and threats and proposes necessary tactics to address them. Keeps afloat of industry trends and new avenues to market.

\xc2\xb7 Plan and manage photo shoots.

\xc2\xb7 Track and monitor monthly, quarterly and yearly budgets.

\xc2\xb7 Support the Marketing Manager on the day-to-day operations and in driving different marketing activities while maximising ROI.

\xc2\xb7 Ensure that projects and campaigns are delivered at a high standard, aligned with brand guidelines, and within set budget and deadline frameworks.

\xc2\xb7 Ensure cohesiveness on all marketing touchpoints and ensure the communication is in line with the \xe2\x80\x9cLifestyle brand and target audience

\xc2\xb7 Manage different types of vendors and suppliers. Source new suppliers as required adhering to the procurement process.

\xc2\xb7 Mentor direct reports and provide support for their professional growth.

Qualifications

\xc2\xb7 6 - 8 years of Marketing & Advertising experience

\xc2\xb7 Post Graduate Degree/ Graduate Degree in Marketing / Advertising / Public Relations / Communications

\xc2\xb7 Experience with managing marketing campaigns and budgets.

\xc2\xb7 Proven experience in delivering integrated campaigns.

\xc2\xb7 Proven experience in developing and managing strategies and campaigns to grow brand social media audiences and engagement.

\xc2\xb7 Proven experience in developing and managing influencer marketing strategies and campaigns to grow brand community and engagement.

\xc2\xb7 UAE/GCC experience

Skills and Capabilities

\xc2\xb7 Sound knowledge of drafting creative briefs, campaign development, implementation, and measurement.

\xc2\xb7 Strong attention to detail and an ability to deliver high-quality marketing materials in alignment with brand standards.

\xc2\xb7 Agency & Brand Management experience

\xc2\xb7 Outstanding English - written and verbal.

\xc2\xb7 Strong communication and presentation skills.

\xc2\xb7 Strong project management skills.

\xc2\xb7 Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.

\xc2\xb7 Team player with a solution focus mindset.

\xc2\xb7 Planning & execution abilities

\xc2\xb7 Strong proficiency in Microsoft Office particularly PowerPoint

\xc2\xb7 Problem solving & decision making

Qualifications

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Landmark Group