Job Description

A leading government entity in Dubai is seeking an experienced Assistant Director Sales Performance Management to drive sales effectiveness, productivity, and operational excellence. The role focuses on developing performance strategies, analyzing sales metrics, and implementing innovative solutions that enable the organization to achieve its strategic sales objectives.
Key Responsibilities
Sales Performance Strategy
Support senior sales leadership in building and executing sales performance strategies aligned with government and organizational priorities.
Develop frameworks to evaluate and enhance sales processes, tools, and training to boost operational efficiency.
Performance Metrics & Analysis
Define KPIs and benchmarks to assess sales team and individual performance.
Analyze sales data regularly to identify trends, challenges, and opportunities.
Present insights and recommendations to leadership to optimize revenue performance.
Sales Enablement
Identify training and development needs in collaboration with sales leaders.
Work with Learning & Development teams to design and deliver impactful sales training programs.
Oversee the implementation and adoption of sales tools and technologies.
Incentive & Rewards Programs
Design and manage incentive programs that motivate the sales team while aligning with government entity objectives.
Continuously assess and enhance rewards programs to ensure effectiveness.
Collaboration & Stakeholder Engagement
Collaborate with Marketing, Product, Operations, and other internal teams to align sales strategies with wider organizational initiatives.
Promote a collaborative, performance-driven culture within the sales division.
Key Performance Indicators
Achievement of sales targets
Sales performance improvement metrics
Partner network growth
ROI of incentive and rewards programs
Number and quality of innovative business concepts generated
Timeliness and quality of sales performance reporting
Stakeholder Interactions
Internal: Cross-functional units and internal departments
External: Consultants, vendors, contractors, industry peers, regulatory bodies, and clients
Qualifications & Experience
Minimum Qualifications
Bachelors degree in Business, Marketing, Sales, or related field
Masters degree preferred
Professional certifications in sales management are an advantage
Experience
8-10 years of relevant experience, with at least 4 years in a managerial role
Demonstrated success improving sales team performance in a corporate or government setting
Strong experience in sales data analysis and insight-driven decision-making
Experience implementing training programs and sales enablement tools
Experience managing incentive and rewards programs
Proven ability to work effectively across departments
Skills
Proficient with CRM platforms (e.g., Salesforce), analytics tools (e.g., Tableau, Power BI), and MS Office
Strong analytical, strategic thinking, and problem-solving skills
Excellent communication and stakeholder engagement abilities
Team leadership and motivation capability
Innovative and results-oriented mindset
Core Competencies
Execution & Delivery
Accountability
Teamwork & Collaboration
Effective Communication
Innovation
Customer Service Orientation
Due to the volume of applications, only shortlisted candidates will be contacted.

Skills Required