Job Description

About the job
Find Your Shangri-La in Shangri-La.
Shangri-La has been creating joyful moments through heartfelt hospitality since 1971 - and that spirit continues to guide us today. As we look ahead to new horizons, we invite you to be part of our growing Shangri-La family and make a meaningful impact on the world - through joy, shared purpose, and our Asian art of hosting.
About the Role
The Area Digital Marketing Manager, under the guidance and supervision of the AVP Digital Marketing, will lead all aspects of digital marketing efforts for a cluster of hotels along with owning regional-wide online platforms to support business goals, drive commercial performance and strengthen our brands.
Key Responsibilities

• Develops and implements digital marketing plans in line with the AVPDML's strategy to support the property and regional business plans across all revenue streams - Rooms, F&B Outlets, BQ, Spa and recreation.
• Manage and execute inbound and outbound digital marketing activities across key feeder markets.
• Work closely with external media agencies, as well as internal stakeholders at hotel and the regional graphic design lead, to develop and run campaigns on behalf of the region, a cluster of hotels or an individual property.
• Optimize existing paid and owned media channels (SEM, TripAdvisor, etc.) on a regular basis to drive performance.
• Own specific platform verticals that are utilized by all MEIA hotels, including promotions, maintenance, optimization, and reporting.
• Provide monthly reports to hotels and regional stakeholders on production, trends, booking, stay patterns and paid media performance as well as channel analysis.
• Drive and own the content featured on brand.com using an enterprise-level CMS while working with the tech team in Beijing on platform optimizations that will enhance the customer journey.

About You
The ideal candidate holds a bachelor's degree in business, strategy, communications, or marketing, with over five years of international digital marketing experience in luxury hospitality or luxury retail, including hands-on expertise with CMS, AdWords, DCM, Google Analytics, and Adobe Analytics. They bring a proven e-commerce track record, having delivered end-to-end campaigns with clear ROI, a strong understanding of both traditional and innovative marketing strategies, excellent written and verbal communication skills, while fluency in Arabic or Mandarin is an added advantage. Strong organizational skills, the ability to perform under pressure and meet tight deadlines.
Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes. (Click to learn more about our Data Protection statements.)
We appreciate your interest in joining us. Please note that only successful candidates will be contacted.

Skills Required