Arab Digital Marketing Specialist
Abu Dhabi, United Arab Emirates
Job Description
Our company are looking for Arab Digital Marketing Specialist who are willing to part of our team. If you live and breathe digital marketing, we want to talk to you! To develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
- Planning digital marketing campaigns, including web, SEO/SEM, marketing database, PPC, email, social media and/or display advertising campaigns
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Stay up-to-date with digital media developments
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Identify trends and insights, and optimize spend and performance based on the insights and keyword research
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console)
- Experience with using SEO analysis tools (e.g. Semrush, Ahrefs)
- Working knowledge of Meta Business Manager, LinkedIn Ads
- Experience in setting up and optimizing Google AdWords and Google Display Network campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Minimum of a Bachelor\xe2\x80\x99s Degree in Marketing, Digital media Marketing or similar field
- Minimum of 2-4 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO & SEM tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
- Proven work experience as a Digital media specialist or Digital marketing manager
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- Brainstorm new and creative growth strategies
- Basic Design Principles (UX/UI)
- Data Analytics and Querying
- WordPress/CMS
- Marketing Automation and CRM
- Photo and Video Editing Basics
- Office Skills\xe2\x80\x94Spreadsheets and Slide Decks
- Proficiency with Python, SQL with strong analytical skills
- Photoshop, Illustrator Premiere Pro, After Effects or other media editing software
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)
- Bachelor\'s (Required)
- Digital Marketing: 2 years (Required)
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Job Detail
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Job IdJD1598943
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAbu Dhabi, United Arab Emirates
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EducationNot mentioned